# Copywriting + Persuasion Intelligence — Phase 2 Strategic Report

**Corpus:** 255 clean pillow LPs (off-topic excluded).
**Source extraction:** [outputs/phase1_extractions/](outputs/phase1_extractions/) — 30-section taxonomy via gemini-2.5-flash via Vertex on above-fold screenshot + HTML text excerpt + prior lp_analysis hints + linked ad copy.
**Winning Score formula:** 0.3*freq_norm + 0.4*days_norm + 0.3*variations_norm  (min-max normalized 0-100 within each dimension)
**Min sample for longevity ranking:** N ≥ 3 pages per label.

### Caveats baked into every ranking

- Placement-based rankings (spec Section 33) are absent because Meta Ad Library doesn't expose placement.
- Conversion-rate-weighted rankings are absent because CVR is unobservable in Ad Library.
- Ad-variations proxy = sum of `_ad_count` (number of live ads pointing at LPs carrying the pattern).
- Longevity proxy = avg `_max_days_running` across LPs carrying the pattern.

---

## Corpus distribution overview

### Page-type mix

| page_type | count | % |
|---|---|---|
| product_page | 112 | 43.9% |
| advertorial | 30 | 11.8% |
| lead_capture | 28 | 11.0% |
| listicle | 21 | 8.2% |
| collection_page | 20 | 7.8% |
| marketplace_listing | 15 | 5.9% |
| landing_page | 13 | 5.1% |
| other | 11 | 4.3% |
| quiz | 5 | 2.0% |

### Awareness stage (Schwartz)

| awareness_stage | count | % |
|---|---|---|
| product_aware | 106 | 41.6% |
| problem_aware | 90 | 35.3% |
| solution_aware | 54 | 21.2% |
| unaware | 5 | 2.0% |

### Funnel position

| funnel_position | count | % |
|---|---|---|
| final_lp | 151 | 59.2% |
| standalone | 51 | 20.0% |
| bridge | 46 | 18.0% |
| unknown | 7 | 2.7% |

### Meta-compliant flag

| meta_compliant | count | % |
|---|---|---|
| yes | 232 | 91.0% |
| no | 15 | 5.9% |
| unknown | 8 | 3.1% |

### Funnel signals

- Advertorial bridges (funnel.is_advertorial_bridge=true): **44** LPs
- Avg ad↔LP message-match score (0-10): **6.0**

---

## SECTION 31 — Top 20 Repeating Patterns (by frequency)

#### Top 20 — Frequency (frameworks)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Direct-Offer | 97 | 38.04% | 179d | 279 | facebook-com, coopsleepgoods-com, mellowsleep-com, www-avocadogreenmattress-com, comfysleepers-com | product_page=44 · lead_capture=19 · collection_page=16 · other=2 |
| 2 | Problem-Solution | 47 | 18.43% | 135d | 521 | mellowsleep-com, superbspine-com, alignextechnology-com, api-whatsapp-com, bedjet-com | advertorial=1 · product_page=38 · lead_capture=2 · collection_page=2 |
| 3 | FAB | 24 | 9.41% | 192d | 104 | kilosgear-com, www-amazon-com, freshfrenzy-co, babybliss-us-com, cabeau-com | product_page=21 |
| 4 | Story-Problem-Solution | 20 | 7.84% | 124d | 93 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=17 · product_page=2 · listicle=1 |
| 5 | News-Hook-Problem-Solution | 17 | 6.67% | 109d | 93 | hugterra-com, alignextechnology-com, cushy-travel-com, freshfrenzy-co, hizoo-co | advertorial=12 · product_page=1 · listicle=4 |
| 6 | Curiosity | 15 | 5.88% | 128d | 150 | mellowsleep-com, offer-getnuzzle-com, benifabrics-com, hiquo-co, flyhugz-com | product_page=1 · lead_capture=7 · other=1 |
| 7 | Reason-List-3-5-7 | 12 | 4.71% | 111d | 58 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, kitastic-com | listicle=12 |
| 8 | Authority-Driven | 2 | 0.78% | 218d | 4 | lagoonsleep-com, www-allerganbrandbox-com | collection_page=1 |
| 9 | Ranking-List | 1 | 0.39% | 63d | 1 | fjallbris-com | listicle=1 |
| 10 | Testimonial | 1 | 0.39% | 78d | 6 | lagoonsleep-com | — |
| 11 | Problem-Solution-List | 1 | 0.39% | 59d | 3 | plutopillow-com | listicle=1 |
| 12 | Hybrid | 1 | 0.39% | 53d | 5 | trymoodie-com | listicle=1 |
| 13 | Top-X-Rankings | 1 | 0.39% | 128d | 1 | www-trustedphysician-org | listicle=1 |

#### Top 20 — Frequency (headlines)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Benefit | 143 | 56.08% | 175d | 749 | facebook-com, www-amazon-com, coopsleepgoods-com, flyhugz-com, offer-getnuzzle-com | advertorial=2 · product_page=85 · lead_capture=19 · collection_page=12 · other=2 |
| 2 | Curiosity | 21 | 8.24% | 129d | 144 | mellowsleep-com, benifabrics-com, hiquo-co, comfysleepers-com, flyhugz-com | advertorial=3 · product_page=4 · lead_capture=8 · collection_page=2 · other=1 |
| 3 | Number-List | 16 | 6.27% | 101d | 88 | ovouria-com, trymoodie-com, artuvate-co, bodhystore-com, cushy-travel-com | product_page=1 · listicle=15 |
| 4 | News-Journalistic | 15 | 5.88% | 114d | 39 | hugterra-com, shoptravlr-com, alignextechnology-com, denvermattress-furniturerow-com, fjallbris-com | advertorial=9 · product_page=1 · listicle=4 · collection_page=1 |
| 5 | Problem | 9 | 3.53% | 111d | 122 | api-whatsapp-com, bedjet-com, ergosalah-com, get-fluff-co, mellowsleep-com | advertorial=1 · product_page=4 · other=1 |
| 6 | Secret-Revelation | 7 | 2.75% | 119d | 45 | www-readsleepdigest-com, doctortrigger-com, hizoo-co, serivena-com, truvenacare-com | advertorial=4 · product_page=3 |
| 7 | Story-Teaser | 6 | 2.35% | 112d | 32 | try-thepillowhome-com, thexstance-com, trymoodie-com | advertorial=6 |
| 8 | Question | 5 | 1.96% | 125d | 7 | medcline-com, sculptiss-com, www-babybub-com, www-sallyreviews-com, zenther-co | advertorial=1 · product_page=2 · listicle=1 · lead_capture=1 |
| 9 | Warning | 4 | 1.57% | 170d | 17 | hugterra-com, spinewellnessmag-com, try-pillowdaddy-us-com, www-rileygrove-com | advertorial=3 · product_page=1 |
| 10 | Testimonial | 2 | 0.78% | 116d | 25 | lagoonsleep-com, trymoodie-com | product_page=1 |
| 11 | Comparison | 1 | 0.39% | 68d | 2 | onyx-aeromatrix-com | product_page=1 |
| 12 | Number-Powered | 1 | 0.39% | 59d | 3 | plutopillow-com | listicle=1 |
| 13 | How-To | 1 | 0.39% | 169d | 45 | weareplufl-com | advertorial=1 |
| 14 | Authority | 1 | 0.39% | 94d | 2 | www-mykitsch-com | collection_page=1 |

#### Top 20 — Frequency (big_ideas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | get exclusive savings and expert tips for your child s bet… | 1 | 0.39% | 126d | 1 | 5littlemonkeysbed-com | lead_capture=1 |
| 2 | experience balanced comfort and support with the ethically… | 1 | 0.39% | 175d | 2 | downyhaven-com | product_page=1 |
| 3 | achieve perfect spinal alignment and comfort with speciali… | 1 | 0.39% | 387d | 2 | www-myperfectspine-com | product_page=1 |
| 4 | decompress your spine overnight with lumbar support for la… | 1 | 0.39% | 68d | 12 | alignextechnology-com | product_page=1 |
| 5 | nocturnal spinal compression is the hidden cause of unheal… | 1 | 0.39% | 68d | 2 | alignextechnology-com | advertorial=1 |
| 6 | sleep soundly with a customizable natural usa wool pillow … | 1 | 0.39% | 53d | 2 | americanblossomlinens-com | product_page=1 |
| 7 | discover curated living room essentials recommended by an … | 1 | 0.39% | 51d | 1 | amzlink-to | — |
| 8 | experience ultimate comfort and convenience with anabei s … | 1 | 0.39% | 99d | 3 | anabei-com | product_page=1 |
| 9 | the link you used is broken but you can still get whatsapp… | 1 | 0.39% | 138d | 1 | api-whatsapp-com | — |
| 10 | your persistent skull base pain isn t just stress it has s… | 1 | 0.39% | 61d | 1 | artuvate-co | listicle=1 |
| 11 | a baby bed expertly designed by pediatric osteopaths to en… | 1 | 0.39% | 153d | 1 | babybliss-us-com | product_page=1 |
| 12 | the bcozzy neck pillow offers patented double support and … | 1 | 0.39% | 108d | 10 | bcozzy-com | product_page=1 |
| 13 | a clinically proven bed cooling system provides instant dr… | 1 | 0.39% | 119d | 3 | bedjet-com | — |
| 14 | engage with a game to reveal a personalized offer or prize  | 1 | 0.39% | 147d | 4 | benifabrics-com | lead_capture=1 |
| 15 | engage to reveal a hidden prize  | 1 | 0.39% | 92d | 3 | benifabrics-com | lead_capture=1 |
| 16 | your jaw clenching is caused by hidden neck tension and tr… | 1 | 0.39% | 87d | 2 | bodhystore-com | listicle=1 |
| 17 | a customizable neck pillow engineered for first class comf… | 1 | 0.39% | 134d | 3 | cabeau-com | product_page=1 |
| 18 | relieve tailbone sciatica and back pain from sitting and i… | 1 | 0.39% | 191d | 2 | celinva-com | product_page=1 |
| 19 | a cooling adjustable body pillow for sweat free pain free … | 1 | 0.39% | 51d | 1 | clonepillow-com | product_page=1 |
| 20 | none stated | 1 | 0.39% | 78d | 1 | cloudrelief-shop | other=1 |

#### Top 20 — Frequency (mechanisms)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Contoured-Shape | 74 | 29.02% | 172d | 543 | try-thepillowhome-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, plutopillow-com | advertorial=11 · product_page=49 · listicle=5 · lead_capture=2 · collection_page=6 |
| 2 | Memory-Foam | 69 | 27.06% | 199d | 509 | facebook-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, saybrooksleep-com | advertorial=5 · product_page=40 · listicle=3 · lead_capture=2 · collection_page=9 |
| 3 | Spine-Alignment | 55 | 21.57% | 151d | 479 | www-readsleepdigest-com, hugterra-com, try-thepillowhome-com, trymoodie-com, alignextechnology-com | advertorial=15 · product_page=28 · listicle=6 · lead_capture=2 · collection_page=1 |
| 4 | Adjustable-Loft | 40 | 15.69% | 168d | 411 | mellowsleep-com, www-readsleepdigest-com, coopsleepgoods-com, freshfrenzy-co, lagoonsleep-com | advertorial=7 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=5 |
| 5 | Orthopedic-Alignment | 32 | 12.55% | 169d | 292 | mellowsleep-com, hugterra-com, superbspine-com, trymoodie-com, alignextechnology-com | advertorial=6 · product_page=20 · listicle=3 · lead_capture=1 |
| 6 | Neck-Cradle | 31 | 12.16% | 127d | 94 | flyhugz-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=11 · product_page=12 · listicle=4 · lead_capture=1 · collection_page=3 |
| 7 | Cooling-Gel | 31 | 12.16% | 157d | 106 | facebook-com, mellowsleep-com, clonepillow-com, comfysleepers-com, coopsleepgoods-com | advertorial=1 · product_page=11 · listicle=2 · lead_capture=1 · collection_page=8 |
| 8 | Breathable-Cover | 23 | 9.02% | 156d | 170 | lagoonsleep-com, sleepsova-com, try-fluff-co, weareplufl-com, www-amazon-com | advertorial=2 · product_page=16 · listicle=1 · collection_page=1 |
| 9 | Hypoallergenic-Material | 22 | 8.63% | 158d | 136 | flyhugz-com, sleepsova-com, downyhaven-com, americanblossomlinens-com, coolbamboostore-com | advertorial=1 · product_page=17 · collection_page=1 |
| 10 | Cervical-Support | 21 | 8.24% | 145d | 140 | hugterra-com, www-amazon-com, downyhaven-com, comfysleepers-com, kaffiei-com | advertorial=5 · product_page=10 · listicle=2 · lead_capture=1 · collection_page=1 |
| 11 | Adjustable-Fill | 20 | 7.84% | 143d | 148 | plutopillow-com, americanblossomlinens-com, clonepillow-com, coopsleepgoods-com, cushy-travel-com | advertorial=2 · product_page=13 · listicle=4 · collection_page=1 |
| 12 | Lumbar-Support | 15 | 5.88% | 176d | 46 | alignextechnology-com, www-ewinracing-com, freshfrenzy-co, momcozy-com, musso-co | advertorial=1 · product_page=12 · collection_page=2 |
| 13 | Posture-Correction | 15 | 5.88% | 219d | 46 | doctortrigger-com, ergosalah-com, hizoo-co, hugterra-com, kilosgear-com | advertorial=2 · product_page=10 · lead_capture=1 · collection_page=1 |
| 14 | Air-Flow-Channel | 13 | 5.1% | 119d | 65 | shoptravlr-com, kilosgear-com, bedjet-com, cabeau-com, coolbamboostore-com | advertorial=2 · product_page=6 · listicle=2 · collection_page=2 |
| 15 | Wedge-Elevation | 10 | 3.92% | 151d | 36 | trymoodie-com, babybliss-us-com, freshfrenzy-co, getnora-co, lumaaura-store | advertorial=3 · product_page=6 · listicle=1 |
| 16 | Down-Alternative | 7 | 2.75% | 311d | 10 | saybrooksleep-com, kassatex-com, mellowsleep-com, try-fluff-co, www-amazon-com | product_page=4 · collection_page=1 |
| 17 | Pressure-Mapping | 6 | 2.35% | 86d | 13 | bodhystore-com, cushy-travel-com, denvermattress-furniturerow-com, shoptravlr-com, shouldersleeper-com | advertorial=1 · product_page=1 · listicle=3 · collection_page=1 |
| 18 | Butterfly-Design | 4 | 1.57% | 102d | 24 | try-thepillowhome-com, sleepsova-com, www-amazon-com | advertorial=2 · product_page=1 |
| 19 | Latex | 3 | 1.18% | 74d | 4 | americanblossomlinens-com, thebuttresspillow-com, www-thebuttresspillow-com | product_page=3 |

#### Top 20 — Frequency (offers)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Discount | 200 | 78.43% | 160d | 1183 | mellowsleep-com, facebook-com, www-readsleepdigest-com, coopsleepgoods-com, flyhugz-com | advertorial=20 · product_page=101 · listicle=16 · lead_capture=25 · collection_page=18 · other=1 |
| 2 | Free-Shipping | 98 | 38.43% | 170d | 605 | mellowsleep-com, coopsleepgoods-com, flyhugz-com, kilosgear-com, plutopillow-com | advertorial=12 · product_page=63 · listicle=5 · lead_capture=3 · collection_page=12 |
| 3 | Bundle | 34 | 13.33% | 217d | 303 | mellowsleep-com, saybrooksleep-com, freshfrenzy-co, kilosgear-com, babybliss-us-com | product_page=31 · lead_capture=1 · collection_page=1 |
| 4 | Free-Gift | 32 | 12.55% | 158d | 179 | coopsleepgoods-com, flyhugz-com, trymoodie-com, downyhaven-com, alignextechnology-com | advertorial=3 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=4 |
| 5 | Financing | 15 | 5.88% | 166d | 31 | facebook-com, denvermattress-furniturerow-com, doctortrigger-com, egohome-com, sihoooffice-com | product_page=5 · collection_page=4 |
| 6 | BOGO | 10 | 3.92% | 130d | 56 | comfysleepers-com, thepillowhome-com, coolbamboostore-com, flyhugz-com, hellotruenutra-com | product_page=6 · listicle=2 · collection_page=2 |
| 7 | Trial | 9 | 3.53% | 99d | 65 | plutopillow-com, play-google-com, retromedy-com, sleepsova-com, try-thepillowhome-com | advertorial=2 · product_page=4 · listicle=1 |
| 8 | Tiered-Pricing | 5 | 1.96% | 134d | 35 | kilosgear-com, novarasleep-com, weareplufl-com, www-giftmaga-com, www-travelerpillow-com | product_page=5 |
| 9 | Subscription | 4 | 1.57% | 208d | 5 | peacepads-org, play-google-com, retailers-mediflow-com, www-mykitsch-com | product_page=2 · lead_capture=1 |

#### Top 20 — Frequency (proof_types)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Reviews | 142 | 55.69% | 173d | 834 | mellowsleep-com, plutopillow-com, www-amazon-com, coopsleepgoods-com, facebook-com | advertorial=10 · product_page=97 · listicle=9 · lead_capture=2 · collection_page=11 |
| 2 | Testimonials | 111 | 43.53% | 151d | 827 | mellowsleep-com, trymoodie-com, try-thepillowhome-com, hugterra-com, www-readsleepdigest-com | advertorial=21 · product_page=67 · listicle=13 · lead_capture=3 · collection_page=5 |
| 3 | Statistics | 82 | 32.16% | 139d | 573 | mellowsleep-com, trymoodie-com, hugterra-com, kilosgear-com, plutopillow-com | advertorial=14 · product_page=43 · listicle=10 · lead_capture=5 · collection_page=4 · other=1 |
| 4 | Expert-Endorsement | 79 | 30.98% | 152d | 744 | mellowsleep-com, try-thepillowhome-com, hugterra-com, trymoodie-com, www-readsleepdigest-com | advertorial=25 · product_page=38 · listicle=9 · lead_capture=1 · collection_page=3 |
| 5 | Rating-System | 65 | 25.49% | 187d | 314 | facebook-com, www-amazon-com, freshfrenzy-co, saybrooksleep-com, kilosgear-com | advertorial=5 · product_page=40 · listicle=3 · collection_page=6 |
| 6 | Awards | 25 | 9.8% | 132d | 221 | mellowsleep-com, thepillowhome-com, bcozzy-com, cabeau-com, clonepillow-com | product_page=19 · listicle=3 · collection_page=2 |
| 7 | Media-Mentions | 19 | 7.45% | 116d | 295 | plutopillow-com, alignextechnology-com, flyhugz-com, mellowsleep-com, weareplufl-com | advertorial=3 · product_page=14 · listicle=1 · collection_page=1 |
| 8 | UGC | 13 | 5.1% | 168d | 89 | try-thepillowhome-com, www-myperfectspine-com, cushy-travel-com, ergosalah-com, getnora-co | advertorial=2 · product_page=7 · listicle=3 |
| 9 | Testimonial-Narrative | 12 | 4.71% | 98d | 42 | shoptravlr-com, alignextechnology-com, fjallbris-com, flyhugz-com, plutopillow-com | advertorial=8 · listicle=2 · lead_capture=1 |
| 10 | Clinical-Study | 12 | 4.71% | 112d | 42 | hugterra-com, www-mediflow-com, www-readsleepdigest-com, bedjet-com, hizoo-co | advertorial=6 · product_page=2 · listicle=2 · collection_page=1 |
| 11 | Expert-Investigation-Story | 7 | 2.75% | 107d | 21 | bodhystore-com, cushy-travel-com, fjallbris-com, shoptravlr-com, www-lifeaftertrades-com | advertorial=3 · listicle=4 |
| 12 | Doctor-Endorsement | 6 | 2.35% | 102d | 63 | www-readsleepdigest-com, alignextechnology-com, offers-ecoden-com, ovouria-com, try-thepillowhome-com | advertorial=4 · listicle=2 |
| 13 | Founder-Credentials | 4 | 1.57% | 102d | 21 | peacepads-org, shouldersleeper-com, try-pillowdaddy-us-com, www-readsleepdigest-com | advertorial=2 · product_page=2 |
| 14 | Comparison-Table | 3 | 1.18% | 75d | 3 | fjallbris-com, tormentpad-com, usewestmonth-com | product_page=2 · listicle=1 |
| 15 | Before-After | 3 | 1.18% | 179d | 9 | hugterra-com, kariney-com, sculptpromotions-com | advertorial=1 · product_page=1 · lead_capture=1 |
| 16 | Product-Demo | 1 | 0.39% | 68d | 2 | onyx-aeromatrix-com | product_page=1 |

#### Top 20 — Frequency (ctas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Add-To-Cart | 73 | 28.63% | 193d | 409 | flyhugz-com, kilosgear-com, saybrooksleep-com, coopsleepgoods-com, freshfrenzy-co | product_page=69 · listicle=1 · collection_page=2 |
| 2 | Shop-Now | 64 | 25.1% | 132d | 326 | mellowsleep-com, try-thepillowhome-com, hugterra-com, plutopillow-com, www-pillowcube-com | advertorial=9 · product_page=27 · listicle=10 · lead_capture=2 · collection_page=12 · other=1 |
| 3 | Claim-Offer | 36 | 14.12% | 127d | 97 | mellowsleep-com, www-avocadogreenmattress-com, hiquo-co, try-thepillowhome-com, tryskult-com | advertorial=9 · product_page=7 · listicle=3 · lead_capture=11 · collection_page=2 |
| 4 | Get-Discount | 29 | 11.37% | 214d | 97 | hiquo-co, hugterra-com, sidneysleep-com, cozycloudco-com, cushy-travel-com | advertorial=4 · product_page=9 · listicle=3 · lead_capture=10 · collection_page=1 |
| 5 | Sign-Up | 22 | 8.63% | 125d | 32 | retailers-mediflow-com, www-mediflow-com, 5littlemonkeysbed-com, cloudrelief-shop, coolbamboostore-com | product_page=3 · lead_capture=12 · collection_page=2 · other=3 |
| 6 | Buy-Now | 21 | 8.24% | 192d | 113 | www-ewinracing-com, clonepillow-com, flyhugz-com, getnora-co, groundluxe-com | advertorial=1 · product_page=17 · listicle=1 · collection_page=1 |
| 7 | Learn-More | 18 | 7.06% | 95d | 139 | try-thepillowhome-com, artuvate-co, fjallbris-com, hizoo-co, latest-blissy-com | advertorial=9 · product_page=1 · listicle=3 · collection_page=1 · other=1 |
| 8 | Get-Yours-Today | 17 | 6.67% | 106d | 130 | plutopillow-com, try-thepillowhome-com, celinva-com, hugterra-com, lagoonsleep-com | advertorial=6 · product_page=6 · listicle=3 · collection_page=1 · other=1 |
| 9 | Order-Now | 14 | 5.49% | 130d | 306 | mellowsleep-com, bcozzy-com, freshfrenzy-co, get-fluff-co, hellotruenutra-com | advertorial=5 · product_page=8 · listicle=1 |
| 10 | Check-It-Out | 12 | 4.71% | 112d | 82 | shoptravlr-com, try-thepillowhome-com, kitastic-com, mvmisleep-com, ovouria-com | advertorial=6 · product_page=1 · listicle=5 |
| 11 | Try-Risk-Free | 9 | 3.53% | 163d | 21 | freshfrenzy-co, try-thepillowhome-com, lymphoria-co, marshmalloo-com, ovouria-com | advertorial=1 · product_page=6 · listicle=2 |
| 12 | Start-Now | 6 | 2.35% | 97d | 42 | bedjet-com, benifabrics-com, lagoonsleep-com, plutopillow-com, retromedy-com | product_page=2 · lead_capture=1 |
| 13 | See-Full-Review | 2 | 0.78% | 114d | 5 | amzlink-to, trymoodie-com | advertorial=1 |
| 14 | Upgrade-Sleep | 1 | 0.39% | 57d | 3 | www-moonpod-co | product_page=1 |

#### Top 20 — Frequency (emotions)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Hope | 226 | 88.63% | 157d | 1292 | mellowsleep-com, facebook-com, try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com | advertorial=29 · product_page=102 · listicle=18 · lead_capture=28 · collection_page=18 · other=3 |
| 2 | Relief | 170 | 66.67% | 160d | 1133 | mellowsleep-com, try-thepillowhome-com, facebook-com, trymoodie-com, www-readsleepdigest-com | advertorial=26 · product_page=96 · listicle=18 · lead_capture=4 · collection_page=10 |
| 3 | Comfort | 124 | 48.63% | 180d | 769 | coopsleepgoods-com, mellowsleep-com, www-amazon-com, flyhugz-com, freshfrenzy-co | advertorial=2 · product_page=92 · listicle=3 · lead_capture=1 · collection_page=16 |
| 4 | Curiosity | 36 | 14.12% | 129d | 209 | mellowsleep-com, hiquo-co, offer-getnuzzle-com, benifabrics-com, www-avocadogreenmattress-com | advertorial=1 · product_page=2 · listicle=1 · lead_capture=17 · other=4 |
| 5 | Confidence | 34 | 13.33% | 131d | 127 | trymoodie-com, kilosgear-com, facebook-com, hellotruenutra-com, lagoonsleep-com | advertorial=2 · product_page=17 · listicle=4 · lead_capture=3 · collection_page=5 |
| 6 | Frustration | 33 | 12.94% | 107d | 189 | www-readsleepdigest-com, hiquo-co, shoptravlr-com, api-whatsapp-com, artuvate-co | advertorial=11 · product_page=2 · listicle=13 · lead_capture=3 · other=2 |
| 7 | Fear | 20 | 7.84% | 122d | 81 | hugterra-com, try-thepillowhome-com, alignextechnology-com, midwifecare-org, neckline-us-com | advertorial=14 · product_page=1 · listicle=4 · other=1 |
| 8 | Trust | 16 | 6.27% | 106d | 45 | americanblossomlinens-com, amzlink-to, facebook-com, freshfrenzy-co, mattresskingonline-com | advertorial=2 · product_page=7 · listicle=1 · collection_page=2 · other=1 |
| 9 | Happiness | 9 | 3.53% | 144d | 12 | anabei-com, comfysleepers-com, sculptiss-com, sidneysleep-com, sunlovekids-com | product_page=3 · lead_capture=1 · collection_page=4 |
| 10 | Safety | 6 | 2.35% | 121d | 13 | babybliss-us-com, kariney-com, kitastic-com, sleeponlatex-com, www-amazon-com | product_page=4 · listicle=1 |
| 11 | Security | 4 | 1.57% | 154d | 14 | flyhugz-com, kassatex-com, novarasleep-com, transactione-com | product_page=4 |
| 12 | Anger | 2 | 0.78% | 100d | 16 | shoptravlr-com, try-thepillowhome-com | advertorial=2 |
| 13 | Empathy | 2 | 0.78% | 109d | 3 | trymoodie-com, www-sirarchers-com | advertorial=1 · product_page=1 |
| 14 | Belonging | 1 | 0.39% | 77d | 1 | www-instagram-com | — |

#### Top 20 — Frequency (desires)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Comfort | 171 | 67.06% | 160d | 1019 | mellowsleep-com, facebook-com, trymoodie-com, coopsleepgoods-com, flyhugz-com | advertorial=11 · product_page=95 · listicle=12 · lead_capture=11 · collection_page=19 · other=1 |
| 2 | Better-Sleep | 164 | 64.31% | 160d | 1118 | mellowsleep-com, facebook-com, try-thepillowhome-com, www-readsleepdigest-com, coopsleepgoods-com | advertorial=23 · product_page=85 · listicle=11 · lead_capture=11 · collection_page=15 |
| 3 | Pain-Relief | 140 | 54.9% | 167d | 1030 | mellowsleep-com, www-readsleepdigest-com, flyhugz-com, hugterra-com, try-thepillowhome-com | advertorial=24 · product_page=80 · listicle=14 · lead_capture=6 · collection_page=9 |
| 4 | Quality-Of-Life | 56 | 21.96% | 134d | 188 | try-thepillowhome-com, facebook-com, kilosgear-com, trymoodie-com, ovouria-com | advertorial=14 · product_page=13 · listicle=6 · lead_capture=7 · collection_page=5 · other=1 |
| 5 | Health | 43 | 16.86% | 118d | 141 | hiquo-co, hugterra-com, mellowsleep-com, ovouria-com, serivena-com | advertorial=6 · product_page=17 · listicle=8 · lead_capture=5 · collection_page=2 |
| 6 | Posture-Correction | 19 | 7.45% | 189d | 85 | hugterra-com, celinva-com, doctortrigger-com, ergosalah-com, freshfrenzy-co | advertorial=3 · product_page=14 · collection_page=2 |
| 7 | Confidence | 19 | 7.45% | 125d | 61 | trymoodie-com, hizoo-co, ovouria-com, lumaaura-store, peacepads-org | advertorial=4 · product_page=6 · listicle=4 · lead_capture=2 · collection_page=1 |
| 8 | Relaxation | 14 | 5.49% | 176d | 37 | sleepsova-com, coopsleepgoods-com, freshfrenzy-co, illosleep-com, kilosgear-com | product_page=10 · lead_capture=1 · collection_page=2 |
| 9 | Recovery | 8 | 3.14% | 91d | 27 | alignextechnology-com, lagoonsleep-com, groundluxe-com, heal-synergyspineandnerve-com, pontevedraspine-com | advertorial=1 · product_page=4 · lead_capture=1 · collection_page=1 |
| 10 | Energy | 6 | 2.35% | 112d | 98 | latest-blissy-com, lymphoria-co, shoptravlr-com, try-pillowdaddy-us-com, weareplufl-com | advertorial=3 · product_page=1 · listicle=2 |
| 11 | Productivity | 6 | 2.35% | 223d | 6 | www-ewinracing-com, musso-co, retailers-mediflow-com, secretlab-co, www-allerganbrandbox-com | product_page=3 · lead_capture=1 · collection_page=1 |
| 12 | Stress-Reduction | 5 | 1.96% | 84d | 8 | comfysleepers-com, kitastic-com, tormentpad-com, www-onequietmind-com, zenther-co | product_page=2 · listicle=2 |
| 13 | Mental-Clarity | 4 | 1.57% | 94d | 4 | artuvate-co, neckline-us-com, www-onequietmind-com, zenther-co | listicle=3 |
| 14 | Mobility | 3 | 1.18% | 103d | 4 | pontevedraspine-com, spinewellnessmag-com, www-newjerseyspinesurgeon-com | advertorial=1 · product_page=1 |
| 15 | Longevity | 1 | 0.39% | 99d | 3 | anabei-com | product_page=1 |

---

## SECTION 32 — Top 20 Strongest Patterns (by avg days running)

_Threshold: label must appear on ≥3 pages to qualify._

#### Top 20 — Longevity (frameworks)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | FAB | 24 | 9.41% | 192d | 104 | kilosgear-com, www-amazon-com, freshfrenzy-co, babybliss-us-com, cabeau-com | product_page=21 |
| 2 | Direct-Offer | 97 | 38.04% | 179d | 279 | facebook-com, coopsleepgoods-com, mellowsleep-com, www-avocadogreenmattress-com, comfysleepers-com | product_page=44 · lead_capture=19 · collection_page=16 · other=2 |
| 3 | Problem-Solution | 47 | 18.43% | 135d | 521 | mellowsleep-com, superbspine-com, alignextechnology-com, api-whatsapp-com, bedjet-com | advertorial=1 · product_page=38 · lead_capture=2 · collection_page=2 |
| 4 | Curiosity | 15 | 5.88% | 128d | 150 | mellowsleep-com, offer-getnuzzle-com, benifabrics-com, hiquo-co, flyhugz-com | product_page=1 · lead_capture=7 · other=1 |
| 5 | Story-Problem-Solution | 20 | 7.84% | 124d | 93 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=17 · product_page=2 · listicle=1 |
| 6 | Reason-List-3-5-7 | 12 | 4.71% | 111d | 58 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, kitastic-com | listicle=12 |
| 7 | News-Hook-Problem-Solution | 17 | 6.67% | 109d | 93 | hugterra-com, alignextechnology-com, cushy-travel-com, freshfrenzy-co, hizoo-co | advertorial=12 · product_page=1 · listicle=4 |

#### Top 20 — Longevity (headlines)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Benefit | 143 | 56.08% | 175d | 749 | facebook-com, www-amazon-com, coopsleepgoods-com, flyhugz-com, offer-getnuzzle-com | advertorial=2 · product_page=85 · lead_capture=19 · collection_page=12 · other=2 |
| 2 | Warning | 4 | 1.57% | 170d | 17 | hugterra-com, spinewellnessmag-com, try-pillowdaddy-us-com, www-rileygrove-com | advertorial=3 · product_page=1 |
| 3 | Curiosity | 21 | 8.24% | 129d | 144 | mellowsleep-com, benifabrics-com, hiquo-co, comfysleepers-com, flyhugz-com | advertorial=3 · product_page=4 · lead_capture=8 · collection_page=2 · other=1 |
| 4 | Question | 5 | 1.96% | 125d | 7 | medcline-com, sculptiss-com, www-babybub-com, www-sallyreviews-com, zenther-co | advertorial=1 · product_page=2 · listicle=1 · lead_capture=1 |
| 5 | Secret-Revelation | 7 | 2.75% | 119d | 45 | www-readsleepdigest-com, doctortrigger-com, hizoo-co, serivena-com, truvenacare-com | advertorial=4 · product_page=3 |
| 6 | News-Journalistic | 15 | 5.88% | 114d | 39 | hugterra-com, shoptravlr-com, alignextechnology-com, denvermattress-furniturerow-com, fjallbris-com | advertorial=9 · product_page=1 · listicle=4 · collection_page=1 |
| 7 | Story-Teaser | 6 | 2.35% | 112d | 32 | try-thepillowhome-com, thexstance-com, trymoodie-com | advertorial=6 |
| 8 | Problem | 9 | 3.53% | 111d | 122 | api-whatsapp-com, bedjet-com, ergosalah-com, get-fluff-co, mellowsleep-com | advertorial=1 · product_page=4 · other=1 |
| 9 | Number-List | 16 | 6.27% | 101d | 88 | ovouria-com, trymoodie-com, artuvate-co, bodhystore-com, cushy-travel-com | product_page=1 · listicle=15 |

_No data — big_ideas has too few labels meeting the threshold._


#### Top 20 — Longevity (mechanisms)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Down-Alternative | 7 | 2.75% | 311d | 10 | saybrooksleep-com, kassatex-com, mellowsleep-com, try-fluff-co, www-amazon-com | product_page=4 · collection_page=1 |
| 2 | Posture-Correction | 15 | 5.88% | 219d | 46 | doctortrigger-com, ergosalah-com, hizoo-co, hugterra-com, kilosgear-com | advertorial=2 · product_page=10 · lead_capture=1 · collection_page=1 |
| 3 | Memory-Foam | 69 | 27.06% | 199d | 509 | facebook-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, saybrooksleep-com | advertorial=5 · product_page=40 · listicle=3 · lead_capture=2 · collection_page=9 |
| 4 | Lumbar-Support | 15 | 5.88% | 176d | 46 | alignextechnology-com, www-ewinracing-com, freshfrenzy-co, momcozy-com, musso-co | advertorial=1 · product_page=12 · collection_page=2 |
| 5 | Contoured-Shape | 74 | 29.02% | 172d | 543 | try-thepillowhome-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, plutopillow-com | advertorial=11 · product_page=49 · listicle=5 · lead_capture=2 · collection_page=6 |
| 6 | Orthopedic-Alignment | 32 | 12.55% | 169d | 292 | mellowsleep-com, hugterra-com, superbspine-com, trymoodie-com, alignextechnology-com | advertorial=6 · product_page=20 · listicle=3 · lead_capture=1 |
| 7 | Adjustable-Loft | 40 | 15.69% | 168d | 411 | mellowsleep-com, www-readsleepdigest-com, coopsleepgoods-com, freshfrenzy-co, lagoonsleep-com | advertorial=7 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=5 |
| 8 | Hypoallergenic-Material | 22 | 8.63% | 158d | 136 | flyhugz-com, sleepsova-com, downyhaven-com, americanblossomlinens-com, coolbamboostore-com | advertorial=1 · product_page=17 · collection_page=1 |
| 9 | Cooling-Gel | 31 | 12.16% | 157d | 106 | facebook-com, mellowsleep-com, clonepillow-com, comfysleepers-com, coopsleepgoods-com | advertorial=1 · product_page=11 · listicle=2 · lead_capture=1 · collection_page=8 |
| 10 | Breathable-Cover | 23 | 9.02% | 156d | 170 | lagoonsleep-com, sleepsova-com, try-fluff-co, weareplufl-com, www-amazon-com | advertorial=2 · product_page=16 · listicle=1 · collection_page=1 |
| 11 | Spine-Alignment | 55 | 21.57% | 151d | 479 | www-readsleepdigest-com, hugterra-com, try-thepillowhome-com, trymoodie-com, alignextechnology-com | advertorial=15 · product_page=28 · listicle=6 · lead_capture=2 · collection_page=1 |
| 12 | Wedge-Elevation | 10 | 3.92% | 151d | 36 | trymoodie-com, babybliss-us-com, freshfrenzy-co, getnora-co, lumaaura-store | advertorial=3 · product_page=6 · listicle=1 |
| 13 | Cervical-Support | 21 | 8.24% | 145d | 140 | hugterra-com, www-amazon-com, downyhaven-com, comfysleepers-com, kaffiei-com | advertorial=5 · product_page=10 · listicle=2 · lead_capture=1 · collection_page=1 |
| 14 | Adjustable-Fill | 20 | 7.84% | 143d | 148 | plutopillow-com, americanblossomlinens-com, clonepillow-com, coopsleepgoods-com, cushy-travel-com | advertorial=2 · product_page=13 · listicle=4 · collection_page=1 |
| 15 | Neck-Cradle | 31 | 12.16% | 127d | 94 | flyhugz-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=11 · product_page=12 · listicle=4 · lead_capture=1 · collection_page=3 |
| 16 | Air-Flow-Channel | 13 | 5.1% | 119d | 65 | shoptravlr-com, kilosgear-com, bedjet-com, cabeau-com, coolbamboostore-com | advertorial=2 · product_page=6 · listicle=2 · collection_page=2 |
| 17 | Butterfly-Design | 4 | 1.57% | 102d | 24 | try-thepillowhome-com, sleepsova-com, www-amazon-com | advertorial=2 · product_page=1 |
| 18 | Pressure-Mapping | 6 | 2.35% | 86d | 13 | bodhystore-com, cushy-travel-com, denvermattress-furniturerow-com, shoptravlr-com, shouldersleeper-com | advertorial=1 · product_page=1 · listicle=3 · collection_page=1 |
| 19 | Latex | 3 | 1.18% | 74d | 4 | americanblossomlinens-com, thebuttresspillow-com, www-thebuttresspillow-com | product_page=3 |

#### Top 20 — Longevity (offers)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Bundle | 34 | 13.33% | 217d | 303 | mellowsleep-com, saybrooksleep-com, freshfrenzy-co, kilosgear-com, babybliss-us-com | product_page=31 · lead_capture=1 · collection_page=1 |
| 2 | Subscription | 4 | 1.57% | 208d | 5 | peacepads-org, play-google-com, retailers-mediflow-com, www-mykitsch-com | product_page=2 · lead_capture=1 |
| 3 | Free-Shipping | 98 | 38.43% | 170d | 605 | mellowsleep-com, coopsleepgoods-com, flyhugz-com, kilosgear-com, plutopillow-com | advertorial=12 · product_page=63 · listicle=5 · lead_capture=3 · collection_page=12 |
| 4 | Financing | 15 | 5.88% | 166d | 31 | facebook-com, denvermattress-furniturerow-com, doctortrigger-com, egohome-com, sihoooffice-com | product_page=5 · collection_page=4 |
| 5 | Discount | 200 | 78.43% | 160d | 1183 | mellowsleep-com, facebook-com, www-readsleepdigest-com, coopsleepgoods-com, flyhugz-com | advertorial=20 · product_page=101 · listicle=16 · lead_capture=25 · collection_page=18 · other=1 |
| 6 | Free-Gift | 32 | 12.55% | 158d | 179 | coopsleepgoods-com, flyhugz-com, trymoodie-com, downyhaven-com, alignextechnology-com | advertorial=3 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=4 |
| 7 | Tiered-Pricing | 5 | 1.96% | 134d | 35 | kilosgear-com, novarasleep-com, weareplufl-com, www-giftmaga-com, www-travelerpillow-com | product_page=5 |
| 8 | BOGO | 10 | 3.92% | 130d | 56 | comfysleepers-com, thepillowhome-com, coolbamboostore-com, flyhugz-com, hellotruenutra-com | product_page=6 · listicle=2 · collection_page=2 |
| 9 | Trial | 9 | 3.53% | 99d | 65 | plutopillow-com, play-google-com, retromedy-com, sleepsova-com, try-thepillowhome-com | advertorial=2 · product_page=4 · listicle=1 |

#### Top 20 — Longevity (proof_types)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Rating-System | 65 | 25.49% | 187d | 314 | facebook-com, www-amazon-com, freshfrenzy-co, saybrooksleep-com, kilosgear-com | advertorial=5 · product_page=40 · listicle=3 · collection_page=6 |
| 2 | Before-After | 3 | 1.18% | 179d | 9 | hugterra-com, kariney-com, sculptpromotions-com | advertorial=1 · product_page=1 · lead_capture=1 |
| 3 | Reviews | 142 | 55.69% | 173d | 834 | mellowsleep-com, plutopillow-com, www-amazon-com, coopsleepgoods-com, facebook-com | advertorial=10 · product_page=97 · listicle=9 · lead_capture=2 · collection_page=11 |
| 4 | UGC | 13 | 5.1% | 168d | 89 | try-thepillowhome-com, www-myperfectspine-com, cushy-travel-com, ergosalah-com, getnora-co | advertorial=2 · product_page=7 · listicle=3 |
| 5 | Expert-Endorsement | 79 | 30.98% | 152d | 744 | mellowsleep-com, try-thepillowhome-com, hugterra-com, trymoodie-com, www-readsleepdigest-com | advertorial=25 · product_page=38 · listicle=9 · lead_capture=1 · collection_page=3 |
| 6 | Testimonials | 111 | 43.53% | 151d | 827 | mellowsleep-com, trymoodie-com, try-thepillowhome-com, hugterra-com, www-readsleepdigest-com | advertorial=21 · product_page=67 · listicle=13 · lead_capture=3 · collection_page=5 |
| 7 | Statistics | 82 | 32.16% | 139d | 573 | mellowsleep-com, trymoodie-com, hugterra-com, kilosgear-com, plutopillow-com | advertorial=14 · product_page=43 · listicle=10 · lead_capture=5 · collection_page=4 · other=1 |
| 8 | Awards | 25 | 9.8% | 132d | 221 | mellowsleep-com, thepillowhome-com, bcozzy-com, cabeau-com, clonepillow-com | product_page=19 · listicle=3 · collection_page=2 |
| 9 | Media-Mentions | 19 | 7.45% | 116d | 295 | plutopillow-com, alignextechnology-com, flyhugz-com, mellowsleep-com, weareplufl-com | advertorial=3 · product_page=14 · listicle=1 · collection_page=1 |
| 10 | Clinical-Study | 12 | 4.71% | 112d | 42 | hugterra-com, www-mediflow-com, www-readsleepdigest-com, bedjet-com, hizoo-co | advertorial=6 · product_page=2 · listicle=2 · collection_page=1 |
| 11 | Expert-Investigation-Story | 7 | 2.75% | 107d | 21 | bodhystore-com, cushy-travel-com, fjallbris-com, shoptravlr-com, www-lifeaftertrades-com | advertorial=3 · listicle=4 |
| 12 | Doctor-Endorsement | 6 | 2.35% | 102d | 63 | www-readsleepdigest-com, alignextechnology-com, offers-ecoden-com, ovouria-com, try-thepillowhome-com | advertorial=4 · listicle=2 |
| 13 | Founder-Credentials | 4 | 1.57% | 102d | 21 | peacepads-org, shouldersleeper-com, try-pillowdaddy-us-com, www-readsleepdigest-com | advertorial=2 · product_page=2 |
| 14 | Testimonial-Narrative | 12 | 4.71% | 98d | 42 | shoptravlr-com, alignextechnology-com, fjallbris-com, flyhugz-com, plutopillow-com | advertorial=8 · listicle=2 · lead_capture=1 |
| 15 | Comparison-Table | 3 | 1.18% | 75d | 3 | fjallbris-com, tormentpad-com, usewestmonth-com | product_page=2 · listicle=1 |

#### Top 20 — Longevity (ctas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Get-Discount | 29 | 11.37% | 214d | 97 | hiquo-co, hugterra-com, sidneysleep-com, cozycloudco-com, cushy-travel-com | advertorial=4 · product_page=9 · listicle=3 · lead_capture=10 · collection_page=1 |
| 2 | Add-To-Cart | 73 | 28.63% | 193d | 409 | flyhugz-com, kilosgear-com, saybrooksleep-com, coopsleepgoods-com, freshfrenzy-co | product_page=69 · listicle=1 · collection_page=2 |
| 3 | Buy-Now | 21 | 8.24% | 192d | 113 | www-ewinracing-com, clonepillow-com, flyhugz-com, getnora-co, groundluxe-com | advertorial=1 · product_page=17 · listicle=1 · collection_page=1 |
| 4 | Try-Risk-Free | 9 | 3.53% | 163d | 21 | freshfrenzy-co, try-thepillowhome-com, lymphoria-co, marshmalloo-com, ovouria-com | advertorial=1 · product_page=6 · listicle=2 |
| 5 | Shop-Now | 64 | 25.1% | 132d | 326 | mellowsleep-com, try-thepillowhome-com, hugterra-com, plutopillow-com, www-pillowcube-com | advertorial=9 · product_page=27 · listicle=10 · lead_capture=2 · collection_page=12 · other=1 |
| 6 | Order-Now | 14 | 5.49% | 130d | 306 | mellowsleep-com, bcozzy-com, freshfrenzy-co, get-fluff-co, hellotruenutra-com | advertorial=5 · product_page=8 · listicle=1 |
| 7 | Claim-Offer | 36 | 14.12% | 127d | 97 | mellowsleep-com, www-avocadogreenmattress-com, hiquo-co, try-thepillowhome-com, tryskult-com | advertorial=9 · product_page=7 · listicle=3 · lead_capture=11 · collection_page=2 |
| 8 | Sign-Up | 22 | 8.63% | 125d | 32 | retailers-mediflow-com, www-mediflow-com, 5littlemonkeysbed-com, cloudrelief-shop, coolbamboostore-com | product_page=3 · lead_capture=12 · collection_page=2 · other=3 |
| 9 | Check-It-Out | 12 | 4.71% | 112d | 82 | shoptravlr-com, try-thepillowhome-com, kitastic-com, mvmisleep-com, ovouria-com | advertorial=6 · product_page=1 · listicle=5 |
| 10 | Get-Yours-Today | 17 | 6.67% | 106d | 130 | plutopillow-com, try-thepillowhome-com, celinva-com, hugterra-com, lagoonsleep-com | advertorial=6 · product_page=6 · listicle=3 · collection_page=1 · other=1 |
| 11 | Start-Now | 6 | 2.35% | 97d | 42 | bedjet-com, benifabrics-com, lagoonsleep-com, plutopillow-com, retromedy-com | product_page=2 · lead_capture=1 |
| 12 | Learn-More | 18 | 7.06% | 95d | 139 | try-thepillowhome-com, artuvate-co, fjallbris-com, hizoo-co, latest-blissy-com | advertorial=9 · product_page=1 · listicle=3 · collection_page=1 · other=1 |

#### Top 20 — Longevity (emotions)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Comfort | 124 | 48.63% | 180d | 769 | coopsleepgoods-com, mellowsleep-com, www-amazon-com, flyhugz-com, freshfrenzy-co | advertorial=2 · product_page=92 · listicle=3 · lead_capture=1 · collection_page=16 |
| 2 | Relief | 170 | 66.67% | 160d | 1133 | mellowsleep-com, try-thepillowhome-com, facebook-com, trymoodie-com, www-readsleepdigest-com | advertorial=26 · product_page=96 · listicle=18 · lead_capture=4 · collection_page=10 |
| 3 | Hope | 226 | 88.63% | 157d | 1292 | mellowsleep-com, facebook-com, try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com | advertorial=29 · product_page=102 · listicle=18 · lead_capture=28 · collection_page=18 · other=3 |
| 4 | Security | 4 | 1.57% | 154d | 14 | flyhugz-com, kassatex-com, novarasleep-com, transactione-com | product_page=4 |
| 5 | Happiness | 9 | 3.53% | 144d | 12 | anabei-com, comfysleepers-com, sculptiss-com, sidneysleep-com, sunlovekids-com | product_page=3 · lead_capture=1 · collection_page=4 |
| 6 | Confidence | 34 | 13.33% | 131d | 127 | trymoodie-com, kilosgear-com, facebook-com, hellotruenutra-com, lagoonsleep-com | advertorial=2 · product_page=17 · listicle=4 · lead_capture=3 · collection_page=5 |
| 7 | Curiosity | 36 | 14.12% | 129d | 209 | mellowsleep-com, hiquo-co, offer-getnuzzle-com, benifabrics-com, www-avocadogreenmattress-com | advertorial=1 · product_page=2 · listicle=1 · lead_capture=17 · other=4 |
| 8 | Fear | 20 | 7.84% | 122d | 81 | hugterra-com, try-thepillowhome-com, alignextechnology-com, midwifecare-org, neckline-us-com | advertorial=14 · product_page=1 · listicle=4 · other=1 |
| 9 | Safety | 6 | 2.35% | 121d | 13 | babybliss-us-com, kariney-com, kitastic-com, sleeponlatex-com, www-amazon-com | product_page=4 · listicle=1 |
| 10 | Frustration | 33 | 12.94% | 107d | 189 | www-readsleepdigest-com, hiquo-co, shoptravlr-com, api-whatsapp-com, artuvate-co | advertorial=11 · product_page=2 · listicle=13 · lead_capture=3 · other=2 |
| 11 | Trust | 16 | 6.27% | 106d | 45 | americanblossomlinens-com, amzlink-to, facebook-com, freshfrenzy-co, mattresskingonline-com | advertorial=2 · product_page=7 · listicle=1 · collection_page=2 · other=1 |

#### Top 20 — Longevity (desires)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Productivity | 6 | 2.35% | 223d | 6 | www-ewinracing-com, musso-co, retailers-mediflow-com, secretlab-co, www-allerganbrandbox-com | product_page=3 · lead_capture=1 · collection_page=1 |
| 2 | Posture-Correction | 19 | 7.45% | 189d | 85 | hugterra-com, celinva-com, doctortrigger-com, ergosalah-com, freshfrenzy-co | advertorial=3 · product_page=14 · collection_page=2 |
| 3 | Relaxation | 14 | 5.49% | 176d | 37 | sleepsova-com, coopsleepgoods-com, freshfrenzy-co, illosleep-com, kilosgear-com | product_page=10 · lead_capture=1 · collection_page=2 |
| 4 | Pain-Relief | 140 | 54.9% | 167d | 1030 | mellowsleep-com, www-readsleepdigest-com, flyhugz-com, hugterra-com, try-thepillowhome-com | advertorial=24 · product_page=80 · listicle=14 · lead_capture=6 · collection_page=9 |
| 5 | Better-Sleep | 164 | 64.31% | 160d | 1118 | mellowsleep-com, facebook-com, try-thepillowhome-com, www-readsleepdigest-com, coopsleepgoods-com | advertorial=23 · product_page=85 · listicle=11 · lead_capture=11 · collection_page=15 |
| 6 | Comfort | 171 | 67.06% | 160d | 1019 | mellowsleep-com, facebook-com, trymoodie-com, coopsleepgoods-com, flyhugz-com | advertorial=11 · product_page=95 · listicle=12 · lead_capture=11 · collection_page=19 · other=1 |
| 7 | Quality-Of-Life | 56 | 21.96% | 134d | 188 | try-thepillowhome-com, facebook-com, kilosgear-com, trymoodie-com, ovouria-com | advertorial=14 · product_page=13 · listicle=6 · lead_capture=7 · collection_page=5 · other=1 |
| 8 | Confidence | 19 | 7.45% | 125d | 61 | trymoodie-com, hizoo-co, ovouria-com, lumaaura-store, peacepads-org | advertorial=4 · product_page=6 · listicle=4 · lead_capture=2 · collection_page=1 |
| 9 | Health | 43 | 16.86% | 118d | 141 | hiquo-co, hugterra-com, mellowsleep-com, ovouria-com, serivena-com | advertorial=6 · product_page=17 · listicle=8 · lead_capture=5 · collection_page=2 |
| 10 | Energy | 6 | 2.35% | 112d | 98 | latest-blissy-com, lymphoria-co, shoptravlr-com, try-pillowdaddy-us-com, weareplufl-com | advertorial=3 · product_page=1 · listicle=2 |
| 11 | Mobility | 3 | 1.18% | 103d | 4 | pontevedraspine-com, spinewellnessmag-com, www-newjerseyspinesurgeon-com | advertorial=1 · product_page=1 |
| 12 | Mental-Clarity | 4 | 1.57% | 94d | 4 | artuvate-co, neckline-us-com, www-onequietmind-com, zenther-co | listicle=3 |
| 13 | Recovery | 8 | 3.14% | 91d | 27 | alignextechnology-com, lagoonsleep-com, groundluxe-com, heal-synergyspineandnerve-com, pontevedraspine-com | advertorial=1 · product_page=4 · lead_capture=1 · collection_page=1 |
| 14 | Stress-Reduction | 5 | 1.96% | 84d | 8 | comfysleepers-com, kitastic-com, tormentpad-com, www-onequietmind-com, zenther-co | product_page=2 · listicle=2 |

---

## SECTION 33 — Top 20 by Placement Performance (n/a)

Meta Ad Library does not expose ad placement (Feed / Story / Reels / Marketplace / Audience Network) to the Apify scraper used for this corpus. Per-placement rankings therefore cannot be computed from the available data. **If placement data is required, the dataset would need to be re-collected via a first-party Meta Marketing API integration or a placement-aware scraper (e.g., Foreplay, Atria).**

---

## SECTION 34 — Top 20 by Ad Variations (A/B test intensity, proxy)

_Proxy: `total_ad_variations` = sum of `_ad_count` across LPs carrying the pattern. Higher = more live ads pointing at LPs that use this pattern, which we interpret as more active testing._

#### Top 20 — Ad Variations (frameworks)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Problem-Solution | 47 | 18.43% | 135d | 521 | mellowsleep-com, superbspine-com, alignextechnology-com, api-whatsapp-com, bedjet-com | advertorial=1 · product_page=38 · lead_capture=2 · collection_page=2 |
| 2 | Direct-Offer | 97 | 38.04% | 179d | 279 | facebook-com, coopsleepgoods-com, mellowsleep-com, www-avocadogreenmattress-com, comfysleepers-com | product_page=44 · lead_capture=19 · collection_page=16 · other=2 |
| 3 | Curiosity | 15 | 5.88% | 128d | 150 | mellowsleep-com, offer-getnuzzle-com, benifabrics-com, hiquo-co, flyhugz-com | product_page=1 · lead_capture=7 · other=1 |
| 4 | FAB | 24 | 9.41% | 192d | 104 | kilosgear-com, www-amazon-com, freshfrenzy-co, babybliss-us-com, cabeau-com | product_page=21 |
| 5 | News-Hook-Problem-Solution | 17 | 6.67% | 109d | 93 | hugterra-com, alignextechnology-com, cushy-travel-com, freshfrenzy-co, hizoo-co | advertorial=12 · product_page=1 · listicle=4 |
| 6 | Story-Problem-Solution | 20 | 7.84% | 124d | 93 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=17 · product_page=2 · listicle=1 |
| 7 | Reason-List-3-5-7 | 12 | 4.71% | 111d | 58 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, kitastic-com | listicle=12 |
| 8 | Testimonial | 1 | 0.39% | 78d | 6 | lagoonsleep-com | — |
| 9 | Hybrid | 1 | 0.39% | 53d | 5 | trymoodie-com | listicle=1 |
| 10 | Authority-Driven | 2 | 0.78% | 218d | 4 | lagoonsleep-com, www-allerganbrandbox-com | collection_page=1 |
| 11 | Problem-Solution-List | 1 | 0.39% | 59d | 3 | plutopillow-com | listicle=1 |
| 12 | Ranking-List | 1 | 0.39% | 63d | 1 | fjallbris-com | listicle=1 |
| 13 | Top-X-Rankings | 1 | 0.39% | 128d | 1 | www-trustedphysician-org | listicle=1 |

#### Top 20 — Ad Variations (headlines)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Benefit | 143 | 56.08% | 175d | 749 | facebook-com, www-amazon-com, coopsleepgoods-com, flyhugz-com, offer-getnuzzle-com | advertorial=2 · product_page=85 · lead_capture=19 · collection_page=12 · other=2 |
| 2 | Curiosity | 21 | 8.24% | 129d | 144 | mellowsleep-com, benifabrics-com, hiquo-co, comfysleepers-com, flyhugz-com | advertorial=3 · product_page=4 · lead_capture=8 · collection_page=2 · other=1 |
| 3 | Problem | 9 | 3.53% | 111d | 122 | api-whatsapp-com, bedjet-com, ergosalah-com, get-fluff-co, mellowsleep-com | advertorial=1 · product_page=4 · other=1 |
| 4 | Number-List | 16 | 6.27% | 101d | 88 | ovouria-com, trymoodie-com, artuvate-co, bodhystore-com, cushy-travel-com | product_page=1 · listicle=15 |
| 5 | Secret-Revelation | 7 | 2.75% | 119d | 45 | www-readsleepdigest-com, doctortrigger-com, hizoo-co, serivena-com, truvenacare-com | advertorial=4 · product_page=3 |
| 6 | How-To | 1 | 0.39% | 169d | 45 | weareplufl-com | advertorial=1 |
| 7 | News-Journalistic | 15 | 5.88% | 114d | 39 | hugterra-com, shoptravlr-com, alignextechnology-com, denvermattress-furniturerow-com, fjallbris-com | advertorial=9 · product_page=1 · listicle=4 · collection_page=1 |
| 8 | Story-Teaser | 6 | 2.35% | 112d | 32 | try-thepillowhome-com, thexstance-com, trymoodie-com | advertorial=6 |
| 9 | Testimonial | 2 | 0.78% | 116d | 25 | lagoonsleep-com, trymoodie-com | product_page=1 |
| 10 | Warning | 4 | 1.57% | 170d | 17 | hugterra-com, spinewellnessmag-com, try-pillowdaddy-us-com, www-rileygrove-com | advertorial=3 · product_page=1 |
| 11 | Question | 5 | 1.96% | 125d | 7 | medcline-com, sculptiss-com, www-babybub-com, www-sallyreviews-com, zenther-co | advertorial=1 · product_page=2 · listicle=1 · lead_capture=1 |
| 12 | Number-Powered | 1 | 0.39% | 59d | 3 | plutopillow-com | listicle=1 |
| 13 | Comparison | 1 | 0.39% | 68d | 2 | onyx-aeromatrix-com | product_page=1 |
| 14 | Authority | 1 | 0.39% | 94d | 2 | www-mykitsch-com | collection_page=1 |

#### Top 20 — Ad Variations (big_ideas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | a scientific pillow that adapts to your unique sleep style… | 1 | 0.39% | 224d | 133 | mellowsleep-com | product_page=1 |
| 2 | win a discount to experience better sleep with mellow s cl… | 1 | 0.39% | 152d | 79 | mellowsleep-com | product_page=1 |
| 3 | get 5 star hotel luxury and pain free sleep at an affordab… | 1 | 0.39% | 107d | 56 | get-fluff-co | product_page=1 |
| 4 | connection verification required to access the website  | 1 | 0.39% | 192d | 54 | mellowsleep-com | other=1 |
| 5 | traditional pillows fail to provide adaptive support causi… | 1 | 0.39% | 69d | 49 | offers-ecoden-com | advertorial=1 |
| 6 | a nasa developed cooling pillow helps women over 45 natura… | 1 | 0.39% | 169d | 45 | weareplufl-com | advertorial=1 |
| 7 | achieve pain free sleep and wake up invigorated by correct… | 1 | 0.39% | 384d | 44 | revoget-com | product_page=1 |
| 8 | achieve pain free quality sleep with a specially designed … | 1 | 0.39% | 395d | 31 | thepillowhome-com | product_page=1 |
| 9 | get life changing sleep with a custom built pillow designe… | 1 | 0.39% | 61d | 27 | plutopillow-com | product_page=1 |
| 10 | an adjustable pillow is the critical customizable solution… | 1 | 0.39% | 127d | 25 | latest-blissy-com | listicle=1 |
| 11 | a personalized pillow built specifically for your body and… | 1 | 0.39% | 62d | 25 | plutopillow-com | product_page=1 |
| 12 | precise cervical spine alignment is the secret to ending n… | 1 | 0.39% | 287d | 25 | www-getskelda-com | product_page=1 |
| 13 | a reinvented pillow with a patented design for consistent … | 1 | 0.39% | 135d | 24 | mvmisleep-com | product_page=1 |
| 14 | unlock a significant discount by identifying your sleep ty… | 1 | 0.39% | 129d | 24 | offer-getnuzzle-com | — |
| 15 | a chiropractor recommended pillow can provide neutral cerv… | 1 | 0.39% | 221d | 23 | mellowsleep-com | product_page=1 |
| 16 | intimacy pain is a common positioning problem for women no… | 1 | 0.39% | 169d | 22 | trymoodie-com | product_page=1 |
| 17 | experience bed like comfort and warmth for all season camp… | 1 | 0.39% | 211d | 21 | kilosgear-com | product_page=1 |
| 18 | chronic neck pain often dismissed as aging is caused by im… | 1 | 0.39% | 91d | 19 | try-thepillowhome-com | advertorial=1 |
| 19 | the moodie pillow s unique 27 tilt ensures optimal g spot … | 1 | 0.39% | 155d | 19 | trymoodie-com | product_page=1 |
| 20 | poor sleep posture causes tiredness and pain the modular p… | 1 | 0.39% | 95d | 14 | doctortrigger-com | product_page=1 |

#### Top 20 — Ad Variations (mechanisms)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Contoured-Shape | 74 | 29.02% | 172d | 543 | try-thepillowhome-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, plutopillow-com | advertorial=11 · product_page=49 · listicle=5 · lead_capture=2 · collection_page=6 |
| 2 | Memory-Foam | 69 | 27.06% | 199d | 509 | facebook-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, saybrooksleep-com | advertorial=5 · product_page=40 · listicle=3 · lead_capture=2 · collection_page=9 |
| 3 | Spine-Alignment | 55 | 21.57% | 151d | 479 | www-readsleepdigest-com, hugterra-com, try-thepillowhome-com, trymoodie-com, alignextechnology-com | advertorial=15 · product_page=28 · listicle=6 · lead_capture=2 · collection_page=1 |
| 4 | Adjustable-Loft | 40 | 15.69% | 168d | 411 | mellowsleep-com, www-readsleepdigest-com, coopsleepgoods-com, freshfrenzy-co, lagoonsleep-com | advertorial=7 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=5 |
| 5 | Orthopedic-Alignment | 32 | 12.55% | 169d | 292 | mellowsleep-com, hugterra-com, superbspine-com, trymoodie-com, alignextechnology-com | advertorial=6 · product_page=20 · listicle=3 · lead_capture=1 |
| 6 | Breathable-Cover | 23 | 9.02% | 156d | 170 | lagoonsleep-com, sleepsova-com, try-fluff-co, weareplufl-com, www-amazon-com | advertorial=2 · product_page=16 · listicle=1 · collection_page=1 |
| 7 | Adjustable-Fill | 20 | 7.84% | 143d | 148 | plutopillow-com, americanblossomlinens-com, clonepillow-com, coopsleepgoods-com, cushy-travel-com | advertorial=2 · product_page=13 · listicle=4 · collection_page=1 |
| 8 | Cervical-Support | 21 | 8.24% | 145d | 140 | hugterra-com, www-amazon-com, downyhaven-com, comfysleepers-com, kaffiei-com | advertorial=5 · product_page=10 · listicle=2 · lead_capture=1 · collection_page=1 |
| 9 | Hypoallergenic-Material | 22 | 8.63% | 158d | 136 | flyhugz-com, sleepsova-com, downyhaven-com, americanblossomlinens-com, coolbamboostore-com | advertorial=1 · product_page=17 · collection_page=1 |
| 10 | Cooling-Gel | 31 | 12.16% | 157d | 106 | facebook-com, mellowsleep-com, clonepillow-com, comfysleepers-com, coopsleepgoods-com | advertorial=1 · product_page=11 · listicle=2 · lead_capture=1 · collection_page=8 |
| 11 | Neck-Cradle | 31 | 12.16% | 127d | 94 | flyhugz-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=11 · product_page=12 · listicle=4 · lead_capture=1 · collection_page=3 |
| 12 | Air-Flow-Channel | 13 | 5.1% | 119d | 65 | shoptravlr-com, kilosgear-com, bedjet-com, cabeau-com, coolbamboostore-com | advertorial=2 · product_page=6 · listicle=2 · collection_page=2 |
| 13 | Lumbar-Support | 15 | 5.88% | 176d | 46 | alignextechnology-com, www-ewinracing-com, freshfrenzy-co, momcozy-com, musso-co | advertorial=1 · product_page=12 · collection_page=2 |
| 14 | Posture-Correction | 15 | 5.88% | 219d | 46 | doctortrigger-com, ergosalah-com, hizoo-co, hugterra-com, kilosgear-com | advertorial=2 · product_page=10 · lead_capture=1 · collection_page=1 |
| 15 | Wedge-Elevation | 10 | 3.92% | 151d | 36 | trymoodie-com, babybliss-us-com, freshfrenzy-co, getnora-co, lumaaura-store | advertorial=3 · product_page=6 · listicle=1 |
| 16 | Butterfly-Design | 4 | 1.57% | 102d | 24 | try-thepillowhome-com, sleepsova-com, www-amazon-com | advertorial=2 · product_page=1 |
| 17 | Pressure-Mapping | 6 | 2.35% | 86d | 13 | bodhystore-com, cushy-travel-com, denvermattress-furniturerow-com, shoptravlr-com, shouldersleeper-com | advertorial=1 · product_page=1 · listicle=3 · collection_page=1 |
| 18 | Down-Alternative | 7 | 2.75% | 311d | 10 | saybrooksleep-com, kassatex-com, mellowsleep-com, try-fluff-co, www-amazon-com | product_page=4 · collection_page=1 |
| 19 | Latex | 3 | 1.18% | 74d | 4 | americanblossomlinens-com, thebuttresspillow-com, www-thebuttresspillow-com | product_page=3 |

#### Top 20 — Ad Variations (offers)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Discount | 200 | 78.43% | 160d | 1183 | mellowsleep-com, facebook-com, www-readsleepdigest-com, coopsleepgoods-com, flyhugz-com | advertorial=20 · product_page=101 · listicle=16 · lead_capture=25 · collection_page=18 · other=1 |
| 2 | Free-Shipping | 98 | 38.43% | 170d | 605 | mellowsleep-com, coopsleepgoods-com, flyhugz-com, kilosgear-com, plutopillow-com | advertorial=12 · product_page=63 · listicle=5 · lead_capture=3 · collection_page=12 |
| 3 | Bundle | 34 | 13.33% | 217d | 303 | mellowsleep-com, saybrooksleep-com, freshfrenzy-co, kilosgear-com, babybliss-us-com | product_page=31 · lead_capture=1 · collection_page=1 |
| 4 | Free-Gift | 32 | 12.55% | 158d | 179 | coopsleepgoods-com, flyhugz-com, trymoodie-com, downyhaven-com, alignextechnology-com | advertorial=3 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=4 |
| 5 | Trial | 9 | 3.53% | 99d | 65 | plutopillow-com, play-google-com, retromedy-com, sleepsova-com, try-thepillowhome-com | advertorial=2 · product_page=4 · listicle=1 |
| 6 | BOGO | 10 | 3.92% | 130d | 56 | comfysleepers-com, thepillowhome-com, coolbamboostore-com, flyhugz-com, hellotruenutra-com | product_page=6 · listicle=2 · collection_page=2 |
| 7 | Tiered-Pricing | 5 | 1.96% | 134d | 35 | kilosgear-com, novarasleep-com, weareplufl-com, www-giftmaga-com, www-travelerpillow-com | product_page=5 |
| 8 | Financing | 15 | 5.88% | 166d | 31 | facebook-com, denvermattress-furniturerow-com, doctortrigger-com, egohome-com, sihoooffice-com | product_page=5 · collection_page=4 |
| 9 | Subscription | 4 | 1.57% | 208d | 5 | peacepads-org, play-google-com, retailers-mediflow-com, www-mykitsch-com | product_page=2 · lead_capture=1 |

#### Top 20 — Ad Variations (proof_types)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Reviews | 142 | 55.69% | 173d | 834 | mellowsleep-com, plutopillow-com, www-amazon-com, coopsleepgoods-com, facebook-com | advertorial=10 · product_page=97 · listicle=9 · lead_capture=2 · collection_page=11 |
| 2 | Testimonials | 111 | 43.53% | 151d | 827 | mellowsleep-com, trymoodie-com, try-thepillowhome-com, hugterra-com, www-readsleepdigest-com | advertorial=21 · product_page=67 · listicle=13 · lead_capture=3 · collection_page=5 |
| 3 | Expert-Endorsement | 79 | 30.98% | 152d | 744 | mellowsleep-com, try-thepillowhome-com, hugterra-com, trymoodie-com, www-readsleepdigest-com | advertorial=25 · product_page=38 · listicle=9 · lead_capture=1 · collection_page=3 |
| 4 | Statistics | 82 | 32.16% | 139d | 573 | mellowsleep-com, trymoodie-com, hugterra-com, kilosgear-com, plutopillow-com | advertorial=14 · product_page=43 · listicle=10 · lead_capture=5 · collection_page=4 · other=1 |
| 5 | Rating-System | 65 | 25.49% | 187d | 314 | facebook-com, www-amazon-com, freshfrenzy-co, saybrooksleep-com, kilosgear-com | advertorial=5 · product_page=40 · listicle=3 · collection_page=6 |
| 6 | Media-Mentions | 19 | 7.45% | 116d | 295 | plutopillow-com, alignextechnology-com, flyhugz-com, mellowsleep-com, weareplufl-com | advertorial=3 · product_page=14 · listicle=1 · collection_page=1 |
| 7 | Awards | 25 | 9.8% | 132d | 221 | mellowsleep-com, thepillowhome-com, bcozzy-com, cabeau-com, clonepillow-com | product_page=19 · listicle=3 · collection_page=2 |
| 8 | UGC | 13 | 5.1% | 168d | 89 | try-thepillowhome-com, www-myperfectspine-com, cushy-travel-com, ergosalah-com, getnora-co | advertorial=2 · product_page=7 · listicle=3 |
| 9 | Doctor-Endorsement | 6 | 2.35% | 102d | 63 | www-readsleepdigest-com, alignextechnology-com, offers-ecoden-com, ovouria-com, try-thepillowhome-com | advertorial=4 · listicle=2 |
| 10 | Testimonial-Narrative | 12 | 4.71% | 98d | 42 | shoptravlr-com, alignextechnology-com, fjallbris-com, flyhugz-com, plutopillow-com | advertorial=8 · listicle=2 · lead_capture=1 |
| 11 | Clinical-Study | 12 | 4.71% | 112d | 42 | hugterra-com, www-mediflow-com, www-readsleepdigest-com, bedjet-com, hizoo-co | advertorial=6 · product_page=2 · listicle=2 · collection_page=1 |
| 12 | Expert-Investigation-Story | 7 | 2.75% | 107d | 21 | bodhystore-com, cushy-travel-com, fjallbris-com, shoptravlr-com, www-lifeaftertrades-com | advertorial=3 · listicle=4 |
| 13 | Founder-Credentials | 4 | 1.57% | 102d | 21 | peacepads-org, shouldersleeper-com, try-pillowdaddy-us-com, www-readsleepdigest-com | advertorial=2 · product_page=2 |
| 14 | Before-After | 3 | 1.18% | 179d | 9 | hugterra-com, kariney-com, sculptpromotions-com | advertorial=1 · product_page=1 · lead_capture=1 |
| 15 | Comparison-Table | 3 | 1.18% | 75d | 3 | fjallbris-com, tormentpad-com, usewestmonth-com | product_page=2 · listicle=1 |
| 16 | Product-Demo | 1 | 0.39% | 68d | 2 | onyx-aeromatrix-com | product_page=1 |

#### Top 20 — Ad Variations (ctas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Add-To-Cart | 73 | 28.63% | 193d | 409 | flyhugz-com, kilosgear-com, saybrooksleep-com, coopsleepgoods-com, freshfrenzy-co | product_page=69 · listicle=1 · collection_page=2 |
| 2 | Shop-Now | 64 | 25.1% | 132d | 326 | mellowsleep-com, try-thepillowhome-com, hugterra-com, plutopillow-com, www-pillowcube-com | advertorial=9 · product_page=27 · listicle=10 · lead_capture=2 · collection_page=12 · other=1 |
| 3 | Order-Now | 14 | 5.49% | 130d | 306 | mellowsleep-com, bcozzy-com, freshfrenzy-co, get-fluff-co, hellotruenutra-com | advertorial=5 · product_page=8 · listicle=1 |
| 4 | Learn-More | 18 | 7.06% | 95d | 139 | try-thepillowhome-com, artuvate-co, fjallbris-com, hizoo-co, latest-blissy-com | advertorial=9 · product_page=1 · listicle=3 · collection_page=1 · other=1 |
| 5 | Get-Yours-Today | 17 | 6.67% | 106d | 130 | plutopillow-com, try-thepillowhome-com, celinva-com, hugterra-com, lagoonsleep-com | advertorial=6 · product_page=6 · listicle=3 · collection_page=1 · other=1 |
| 6 | Buy-Now | 21 | 8.24% | 192d | 113 | www-ewinracing-com, clonepillow-com, flyhugz-com, getnora-co, groundluxe-com | advertorial=1 · product_page=17 · listicle=1 · collection_page=1 |
| 7 | Claim-Offer | 36 | 14.12% | 127d | 97 | mellowsleep-com, www-avocadogreenmattress-com, hiquo-co, try-thepillowhome-com, tryskult-com | advertorial=9 · product_page=7 · listicle=3 · lead_capture=11 · collection_page=2 |
| 8 | Get-Discount | 29 | 11.37% | 214d | 97 | hiquo-co, hugterra-com, sidneysleep-com, cozycloudco-com, cushy-travel-com | advertorial=4 · product_page=9 · listicle=3 · lead_capture=10 · collection_page=1 |
| 9 | Check-It-Out | 12 | 4.71% | 112d | 82 | shoptravlr-com, try-thepillowhome-com, kitastic-com, mvmisleep-com, ovouria-com | advertorial=6 · product_page=1 · listicle=5 |
| 10 | Start-Now | 6 | 2.35% | 97d | 42 | bedjet-com, benifabrics-com, lagoonsleep-com, plutopillow-com, retromedy-com | product_page=2 · lead_capture=1 |
| 11 | Sign-Up | 22 | 8.63% | 125d | 32 | retailers-mediflow-com, www-mediflow-com, 5littlemonkeysbed-com, cloudrelief-shop, coolbamboostore-com | product_page=3 · lead_capture=12 · collection_page=2 · other=3 |
| 12 | Try-Risk-Free | 9 | 3.53% | 163d | 21 | freshfrenzy-co, try-thepillowhome-com, lymphoria-co, marshmalloo-com, ovouria-com | advertorial=1 · product_page=6 · listicle=2 |
| 13 | See-Full-Review | 2 | 0.78% | 114d | 5 | amzlink-to, trymoodie-com | advertorial=1 |
| 14 | Upgrade-Sleep | 1 | 0.39% | 57d | 3 | www-moonpod-co | product_page=1 |

#### Top 20 — Ad Variations (emotions)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Hope | 226 | 88.63% | 157d | 1292 | mellowsleep-com, facebook-com, try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com | advertorial=29 · product_page=102 · listicle=18 · lead_capture=28 · collection_page=18 · other=3 |
| 2 | Relief | 170 | 66.67% | 160d | 1133 | mellowsleep-com, try-thepillowhome-com, facebook-com, trymoodie-com, www-readsleepdigest-com | advertorial=26 · product_page=96 · listicle=18 · lead_capture=4 · collection_page=10 |
| 3 | Comfort | 124 | 48.63% | 180d | 769 | coopsleepgoods-com, mellowsleep-com, www-amazon-com, flyhugz-com, freshfrenzy-co | advertorial=2 · product_page=92 · listicle=3 · lead_capture=1 · collection_page=16 |
| 4 | Curiosity | 36 | 14.12% | 129d | 209 | mellowsleep-com, hiquo-co, offer-getnuzzle-com, benifabrics-com, www-avocadogreenmattress-com | advertorial=1 · product_page=2 · listicle=1 · lead_capture=17 · other=4 |
| 5 | Frustration | 33 | 12.94% | 107d | 189 | www-readsleepdigest-com, hiquo-co, shoptravlr-com, api-whatsapp-com, artuvate-co | advertorial=11 · product_page=2 · listicle=13 · lead_capture=3 · other=2 |
| 6 | Confidence | 34 | 13.33% | 131d | 127 | trymoodie-com, kilosgear-com, facebook-com, hellotruenutra-com, lagoonsleep-com | advertorial=2 · product_page=17 · listicle=4 · lead_capture=3 · collection_page=5 |
| 7 | Fear | 20 | 7.84% | 122d | 81 | hugterra-com, try-thepillowhome-com, alignextechnology-com, midwifecare-org, neckline-us-com | advertorial=14 · product_page=1 · listicle=4 · other=1 |
| 8 | Trust | 16 | 6.27% | 106d | 45 | americanblossomlinens-com, amzlink-to, facebook-com, freshfrenzy-co, mattresskingonline-com | advertorial=2 · product_page=7 · listicle=1 · collection_page=2 · other=1 |
| 9 | Anger | 2 | 0.78% | 100d | 16 | shoptravlr-com, try-thepillowhome-com | advertorial=2 |
| 10 | Security | 4 | 1.57% | 154d | 14 | flyhugz-com, kassatex-com, novarasleep-com, transactione-com | product_page=4 |
| 11 | Safety | 6 | 2.35% | 121d | 13 | babybliss-us-com, kariney-com, kitastic-com, sleeponlatex-com, www-amazon-com | product_page=4 · listicle=1 |
| 12 | Happiness | 9 | 3.53% | 144d | 12 | anabei-com, comfysleepers-com, sculptiss-com, sidneysleep-com, sunlovekids-com | product_page=3 · lead_capture=1 · collection_page=4 |
| 13 | Empathy | 2 | 0.78% | 109d | 3 | trymoodie-com, www-sirarchers-com | advertorial=1 · product_page=1 |
| 14 | Belonging | 1 | 0.39% | 77d | 1 | www-instagram-com | — |

#### Top 20 — Ad Variations (desires)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Better-Sleep | 164 | 64.31% | 160d | 1118 | mellowsleep-com, facebook-com, try-thepillowhome-com, www-readsleepdigest-com, coopsleepgoods-com | advertorial=23 · product_page=85 · listicle=11 · lead_capture=11 · collection_page=15 |
| 2 | Pain-Relief | 140 | 54.9% | 167d | 1030 | mellowsleep-com, www-readsleepdigest-com, flyhugz-com, hugterra-com, try-thepillowhome-com | advertorial=24 · product_page=80 · listicle=14 · lead_capture=6 · collection_page=9 |
| 3 | Comfort | 171 | 67.06% | 160d | 1019 | mellowsleep-com, facebook-com, trymoodie-com, coopsleepgoods-com, flyhugz-com | advertorial=11 · product_page=95 · listicle=12 · lead_capture=11 · collection_page=19 · other=1 |
| 4 | Quality-Of-Life | 56 | 21.96% | 134d | 188 | try-thepillowhome-com, facebook-com, kilosgear-com, trymoodie-com, ovouria-com | advertorial=14 · product_page=13 · listicle=6 · lead_capture=7 · collection_page=5 · other=1 |
| 5 | Health | 43 | 16.86% | 118d | 141 | hiquo-co, hugterra-com, mellowsleep-com, ovouria-com, serivena-com | advertorial=6 · product_page=17 · listicle=8 · lead_capture=5 · collection_page=2 |
| 6 | Energy | 6 | 2.35% | 112d | 98 | latest-blissy-com, lymphoria-co, shoptravlr-com, try-pillowdaddy-us-com, weareplufl-com | advertorial=3 · product_page=1 · listicle=2 |
| 7 | Posture-Correction | 19 | 7.45% | 189d | 85 | hugterra-com, celinva-com, doctortrigger-com, ergosalah-com, freshfrenzy-co | advertorial=3 · product_page=14 · collection_page=2 |
| 8 | Confidence | 19 | 7.45% | 125d | 61 | trymoodie-com, hizoo-co, ovouria-com, lumaaura-store, peacepads-org | advertorial=4 · product_page=6 · listicle=4 · lead_capture=2 · collection_page=1 |
| 9 | Relaxation | 14 | 5.49% | 176d | 37 | sleepsova-com, coopsleepgoods-com, freshfrenzy-co, illosleep-com, kilosgear-com | product_page=10 · lead_capture=1 · collection_page=2 |
| 10 | Recovery | 8 | 3.14% | 91d | 27 | alignextechnology-com, lagoonsleep-com, groundluxe-com, heal-synergyspineandnerve-com, pontevedraspine-com | advertorial=1 · product_page=4 · lead_capture=1 · collection_page=1 |
| 11 | Stress-Reduction | 5 | 1.96% | 84d | 8 | comfysleepers-com, kitastic-com, tormentpad-com, www-onequietmind-com, zenther-co | product_page=2 · listicle=2 |
| 12 | Productivity | 6 | 2.35% | 223d | 6 | www-ewinracing-com, musso-co, retailers-mediflow-com, secretlab-co, www-allerganbrandbox-com | product_page=3 · lead_capture=1 · collection_page=1 |
| 13 | Mental-Clarity | 4 | 1.57% | 94d | 4 | artuvate-co, neckline-us-com, www-onequietmind-com, zenther-co | listicle=3 |
| 14 | Mobility | 3 | 1.18% | 103d | 4 | pontevedraspine-com, spinewellnessmag-com, www-newjerseyspinesurgeon-com | advertorial=1 · product_page=1 |
| 15 | Longevity | 1 | 0.39% | 99d | 3 | anabei-com | product_page=1 |

---

## SECTION 35 — Top 20 Combined Winning Scores (algorithm-ranked)

_Formula: `0.3*freq_norm + 0.4*days_norm + 0.3*variations_norm  (min-max normalized 0-100 within each dimension)`._

#### Top 20 — Winning Score (frameworks)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Direct-Offer | 97 | 38.04% | 179d | 279 | facebook-com, coopsleepgoods-com, mellowsleep-com, www-avocadogreenmattress-com, comfysleepers-com | product_page=44 · lead_capture=19 · collection_page=16 · other=2 |
| 2 | Problem-Solution | 47 | 18.43% | 135d | 521 | mellowsleep-com, superbspine-com, alignextechnology-com, api-whatsapp-com, bedjet-com | advertorial=1 · product_page=38 · lead_capture=2 · collection_page=2 |
| 3 | FAB | 24 | 9.41% | 192d | 104 | kilosgear-com, www-amazon-com, freshfrenzy-co, babybliss-us-com, cabeau-com | product_page=21 |
| 4 | Curiosity | 15 | 5.88% | 128d | 150 | mellowsleep-com, offer-getnuzzle-com, benifabrics-com, hiquo-co, flyhugz-com | product_page=1 · lead_capture=7 · other=1 |
| 5 | Story-Problem-Solution | 20 | 7.84% | 124d | 93 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=17 · product_page=2 · listicle=1 |
| 6 | News-Hook-Problem-Solution | 17 | 6.67% | 109d | 93 | hugterra-com, alignextechnology-com, cushy-travel-com, freshfrenzy-co, hizoo-co | advertorial=12 · product_page=1 · listicle=4 |
| 7 | Reason-List-3-5-7 | 12 | 4.71% | 111d | 58 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, kitastic-com | listicle=12 |

#### Top 20 — Winning Score (headlines)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Benefit | 143 | 56.08% | 175d | 749 | facebook-com, www-amazon-com, coopsleepgoods-com, flyhugz-com, offer-getnuzzle-com | advertorial=2 · product_page=85 · lead_capture=19 · collection_page=12 · other=2 |
| 2 | Warning | 4 | 1.57% | 170d | 17 | hugterra-com, spinewellnessmag-com, try-pillowdaddy-us-com, www-rileygrove-com | advertorial=3 · product_page=1 |
| 3 | Curiosity | 21 | 8.24% | 129d | 144 | mellowsleep-com, benifabrics-com, hiquo-co, comfysleepers-com, flyhugz-com | advertorial=3 · product_page=4 · lead_capture=8 · collection_page=2 · other=1 |
| 4 | Question | 5 | 1.96% | 125d | 7 | medcline-com, sculptiss-com, www-babybub-com, www-sallyreviews-com, zenther-co | advertorial=1 · product_page=2 · listicle=1 · lead_capture=1 |
| 5 | Secret-Revelation | 7 | 2.75% | 119d | 45 | www-readsleepdigest-com, doctortrigger-com, hizoo-co, serivena-com, truvenacare-com | advertorial=4 · product_page=3 |
| 6 | Problem | 9 | 3.53% | 111d | 122 | api-whatsapp-com, bedjet-com, ergosalah-com, get-fluff-co, mellowsleep-com | advertorial=1 · product_page=4 · other=1 |
| 7 | News-Journalistic | 15 | 5.88% | 114d | 39 | hugterra-com, shoptravlr-com, alignextechnology-com, denvermattress-furniturerow-com, fjallbris-com | advertorial=9 · product_page=1 · listicle=4 · collection_page=1 |
| 8 | Story-Teaser | 6 | 2.35% | 112d | 32 | try-thepillowhome-com, thexstance-com, trymoodie-com | advertorial=6 |
| 9 | Number-List | 16 | 6.27% | 101d | 88 | ovouria-com, trymoodie-com, artuvate-co, bodhystore-com, cushy-travel-com | product_page=1 · listicle=15 |

_No data — big_ideas has too few labels meeting the threshold._


#### Top 20 — Winning Score (mechanisms)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Memory-Foam | 69 | 27.06% | 199d | 509 | facebook-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, saybrooksleep-com | advertorial=5 · product_page=40 · listicle=3 · lead_capture=2 · collection_page=9 |
| 2 | Contoured-Shape | 74 | 29.02% | 172d | 543 | try-thepillowhome-com, trymoodie-com, mellowsleep-com, coopsleepgoods-com, plutopillow-com | advertorial=11 · product_page=49 · listicle=5 · lead_capture=2 · collection_page=6 |
| 3 | Spine-Alignment | 55 | 21.57% | 151d | 479 | www-readsleepdigest-com, hugterra-com, try-thepillowhome-com, trymoodie-com, alignextechnology-com | advertorial=15 · product_page=28 · listicle=6 · lead_capture=2 · collection_page=1 |
| 4 | Adjustable-Loft | 40 | 15.69% | 168d | 411 | mellowsleep-com, www-readsleepdigest-com, coopsleepgoods-com, freshfrenzy-co, lagoonsleep-com | advertorial=7 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=5 |
| 5 | Orthopedic-Alignment | 32 | 12.55% | 169d | 292 | mellowsleep-com, hugterra-com, superbspine-com, trymoodie-com, alignextechnology-com | advertorial=6 · product_page=20 · listicle=3 · lead_capture=1 |
| 6 | Down-Alternative | 7 | 2.75% | 311d | 10 | saybrooksleep-com, kassatex-com, mellowsleep-com, try-fluff-co, www-amazon-com | product_page=4 · collection_page=1 |
| 7 | Posture-Correction | 15 | 5.88% | 219d | 46 | doctortrigger-com, ergosalah-com, hizoo-co, hugterra-com, kilosgear-com | advertorial=2 · product_page=10 · lead_capture=1 · collection_page=1 |
| 8 | Breathable-Cover | 23 | 9.02% | 156d | 170 | lagoonsleep-com, sleepsova-com, try-fluff-co, weareplufl-com, www-amazon-com | advertorial=2 · product_page=16 · listicle=1 · collection_page=1 |
| 9 | Cooling-Gel | 31 | 12.16% | 157d | 106 | facebook-com, mellowsleep-com, clonepillow-com, comfysleepers-com, coopsleepgoods-com | advertorial=1 · product_page=11 · listicle=2 · lead_capture=1 · collection_page=8 |
| 10 | Hypoallergenic-Material | 22 | 8.63% | 158d | 136 | flyhugz-com, sleepsova-com, downyhaven-com, americanblossomlinens-com, coolbamboostore-com | advertorial=1 · product_page=17 · collection_page=1 |
| 11 | Cervical-Support | 21 | 8.24% | 145d | 140 | hugterra-com, www-amazon-com, downyhaven-com, comfysleepers-com, kaffiei-com | advertorial=5 · product_page=10 · listicle=2 · lead_capture=1 · collection_page=1 |
| 12 | Adjustable-Fill | 20 | 7.84% | 143d | 148 | plutopillow-com, americanblossomlinens-com, clonepillow-com, coopsleepgoods-com, cushy-travel-com | advertorial=2 · product_page=13 · listicle=4 · collection_page=1 |
| 13 | Neck-Cradle | 31 | 12.16% | 127d | 94 | flyhugz-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, hugterra-com | advertorial=11 · product_page=12 · listicle=4 · lead_capture=1 · collection_page=3 |
| 14 | Lumbar-Support | 15 | 5.88% | 176d | 46 | alignextechnology-com, www-ewinracing-com, freshfrenzy-co, momcozy-com, musso-co | advertorial=1 · product_page=12 · collection_page=2 |
| 15 | Wedge-Elevation | 10 | 3.92% | 151d | 36 | trymoodie-com, babybliss-us-com, freshfrenzy-co, getnora-co, lumaaura-store | advertorial=3 · product_page=6 · listicle=1 |
| 16 | Air-Flow-Channel | 13 | 5.1% | 119d | 65 | shoptravlr-com, kilosgear-com, bedjet-com, cabeau-com, coolbamboostore-com | advertorial=2 · product_page=6 · listicle=2 · collection_page=2 |
| 17 | Butterfly-Design | 4 | 1.57% | 102d | 24 | try-thepillowhome-com, sleepsova-com, www-amazon-com | advertorial=2 · product_page=1 |
| 18 | Pressure-Mapping | 6 | 2.35% | 86d | 13 | bodhystore-com, cushy-travel-com, denvermattress-furniturerow-com, shoptravlr-com, shouldersleeper-com | advertorial=1 · product_page=1 · listicle=3 · collection_page=1 |
| 19 | Latex | 3 | 1.18% | 74d | 4 | americanblossomlinens-com, thebuttresspillow-com, www-thebuttresspillow-com | product_page=3 |

#### Top 20 — Winning Score (offers)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Discount | 200 | 78.43% | 160d | 1183 | mellowsleep-com, facebook-com, www-readsleepdigest-com, coopsleepgoods-com, flyhugz-com | advertorial=20 · product_page=101 · listicle=16 · lead_capture=25 · collection_page=18 · other=1 |
| 2 | Free-Shipping | 98 | 38.43% | 170d | 605 | mellowsleep-com, coopsleepgoods-com, flyhugz-com, kilosgear-com, plutopillow-com | advertorial=12 · product_page=63 · listicle=5 · lead_capture=3 · collection_page=12 |
| 3 | Bundle | 34 | 13.33% | 217d | 303 | mellowsleep-com, saybrooksleep-com, freshfrenzy-co, kilosgear-com, babybliss-us-com | product_page=31 · lead_capture=1 · collection_page=1 |
| 4 | Subscription | 4 | 1.57% | 208d | 5 | peacepads-org, play-google-com, retailers-mediflow-com, www-mykitsch-com | product_page=2 · lead_capture=1 |
| 5 | Free-Gift | 32 | 12.55% | 158d | 179 | coopsleepgoods-com, flyhugz-com, trymoodie-com, downyhaven-com, alignextechnology-com | advertorial=3 · product_page=19 · listicle=3 · lead_capture=2 · collection_page=4 |
| 6 | Financing | 15 | 5.88% | 166d | 31 | facebook-com, denvermattress-furniturerow-com, doctortrigger-com, egohome-com, sihoooffice-com | product_page=5 · collection_page=4 |
| 7 | Tiered-Pricing | 5 | 1.96% | 134d | 35 | kilosgear-com, novarasleep-com, weareplufl-com, www-giftmaga-com, www-travelerpillow-com | product_page=5 |
| 8 | BOGO | 10 | 3.92% | 130d | 56 | comfysleepers-com, thepillowhome-com, coolbamboostore-com, flyhugz-com, hellotruenutra-com | product_page=6 · listicle=2 · collection_page=2 |
| 9 | Trial | 9 | 3.53% | 99d | 65 | plutopillow-com, play-google-com, retromedy-com, sleepsova-com, try-thepillowhome-com | advertorial=2 · product_page=4 · listicle=1 |

#### Top 20 — Winning Score (proof_types)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Reviews | 142 | 55.69% | 173d | 834 | mellowsleep-com, plutopillow-com, www-amazon-com, coopsleepgoods-com, facebook-com | advertorial=10 · product_page=97 · listicle=9 · lead_capture=2 · collection_page=11 |
| 2 | Testimonials | 111 | 43.53% | 151d | 827 | mellowsleep-com, trymoodie-com, try-thepillowhome-com, hugterra-com, www-readsleepdigest-com | advertorial=21 · product_page=67 · listicle=13 · lead_capture=3 · collection_page=5 |
| 3 | Expert-Endorsement | 79 | 30.98% | 152d | 744 | mellowsleep-com, try-thepillowhome-com, hugterra-com, trymoodie-com, www-readsleepdigest-com | advertorial=25 · product_page=38 · listicle=9 · lead_capture=1 · collection_page=3 |
| 4 | Rating-System | 65 | 25.49% | 187d | 314 | facebook-com, www-amazon-com, freshfrenzy-co, saybrooksleep-com, kilosgear-com | advertorial=5 · product_page=40 · listicle=3 · collection_page=6 |
| 5 | Statistics | 82 | 32.16% | 139d | 573 | mellowsleep-com, trymoodie-com, hugterra-com, kilosgear-com, plutopillow-com | advertorial=14 · product_page=43 · listicle=10 · lead_capture=5 · collection_page=4 · other=1 |
| 6 | UGC | 13 | 5.1% | 168d | 89 | try-thepillowhome-com, www-myperfectspine-com, cushy-travel-com, ergosalah-com, getnora-co | advertorial=2 · product_page=7 · listicle=3 |
| 7 | Before-After | 3 | 1.18% | 179d | 9 | hugterra-com, kariney-com, sculptpromotions-com | advertorial=1 · product_page=1 · lead_capture=1 |
| 8 | Awards | 25 | 9.8% | 132d | 221 | mellowsleep-com, thepillowhome-com, bcozzy-com, cabeau-com, clonepillow-com | product_page=19 · listicle=3 · collection_page=2 |
| 9 | Media-Mentions | 19 | 7.45% | 116d | 295 | plutopillow-com, alignextechnology-com, flyhugz-com, mellowsleep-com, weareplufl-com | advertorial=3 · product_page=14 · listicle=1 · collection_page=1 |
| 10 | Clinical-Study | 12 | 4.71% | 112d | 42 | hugterra-com, www-mediflow-com, www-readsleepdigest-com, bedjet-com, hizoo-co | advertorial=6 · product_page=2 · listicle=2 · collection_page=1 |
| 11 | Expert-Investigation-Story | 7 | 2.75% | 107d | 21 | bodhystore-com, cushy-travel-com, fjallbris-com, shoptravlr-com, www-lifeaftertrades-com | advertorial=3 · listicle=4 |
| 12 | Doctor-Endorsement | 6 | 2.35% | 102d | 63 | www-readsleepdigest-com, alignextechnology-com, offers-ecoden-com, ovouria-com, try-thepillowhome-com | advertorial=4 · listicle=2 |
| 13 | Testimonial-Narrative | 12 | 4.71% | 98d | 42 | shoptravlr-com, alignextechnology-com, fjallbris-com, flyhugz-com, plutopillow-com | advertorial=8 · listicle=2 · lead_capture=1 |
| 14 | Founder-Credentials | 4 | 1.57% | 102d | 21 | peacepads-org, shouldersleeper-com, try-pillowdaddy-us-com, www-readsleepdigest-com | advertorial=2 · product_page=2 |
| 15 | Comparison-Table | 3 | 1.18% | 75d | 3 | fjallbris-com, tormentpad-com, usewestmonth-com | product_page=2 · listicle=1 |

#### Top 20 — Winning Score (ctas)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Add-To-Cart | 73 | 28.63% | 193d | 409 | flyhugz-com, kilosgear-com, saybrooksleep-com, coopsleepgoods-com, freshfrenzy-co | product_page=69 · listicle=1 · collection_page=2 |
| 2 | Shop-Now | 64 | 25.1% | 132d | 326 | mellowsleep-com, try-thepillowhome-com, hugterra-com, plutopillow-com, www-pillowcube-com | advertorial=9 · product_page=27 · listicle=10 · lead_capture=2 · collection_page=12 · other=1 |
| 3 | Get-Discount | 29 | 11.37% | 214d | 97 | hiquo-co, hugterra-com, sidneysleep-com, cozycloudco-com, cushy-travel-com | advertorial=4 · product_page=9 · listicle=3 · lead_capture=10 · collection_page=1 |
| 4 | Buy-Now | 21 | 8.24% | 192d | 113 | www-ewinracing-com, clonepillow-com, flyhugz-com, getnora-co, groundluxe-com | advertorial=1 · product_page=17 · listicle=1 · collection_page=1 |
| 5 | Order-Now | 14 | 5.49% | 130d | 306 | mellowsleep-com, bcozzy-com, freshfrenzy-co, get-fluff-co, hellotruenutra-com | advertorial=5 · product_page=8 · listicle=1 |
| 6 | Claim-Offer | 36 | 14.12% | 127d | 97 | mellowsleep-com, www-avocadogreenmattress-com, hiquo-co, try-thepillowhome-com, tryskult-com | advertorial=9 · product_page=7 · listicle=3 · lead_capture=11 · collection_page=2 |
| 7 | Try-Risk-Free | 9 | 3.53% | 163d | 21 | freshfrenzy-co, try-thepillowhome-com, lymphoria-co, marshmalloo-com, ovouria-com | advertorial=1 · product_page=6 · listicle=2 |
| 8 | Sign-Up | 22 | 8.63% | 125d | 32 | retailers-mediflow-com, www-mediflow-com, 5littlemonkeysbed-com, cloudrelief-shop, coolbamboostore-com | product_page=3 · lead_capture=12 · collection_page=2 · other=3 |
| 9 | Get-Yours-Today | 17 | 6.67% | 106d | 130 | plutopillow-com, try-thepillowhome-com, celinva-com, hugterra-com, lagoonsleep-com | advertorial=6 · product_page=6 · listicle=3 · collection_page=1 · other=1 |
| 10 | Learn-More | 18 | 7.06% | 95d | 139 | try-thepillowhome-com, artuvate-co, fjallbris-com, hizoo-co, latest-blissy-com | advertorial=9 · product_page=1 · listicle=3 · collection_page=1 · other=1 |
| 11 | Check-It-Out | 12 | 4.71% | 112d | 82 | shoptravlr-com, try-thepillowhome-com, kitastic-com, mvmisleep-com, ovouria-com | advertorial=6 · product_page=1 · listicle=5 |
| 12 | Start-Now | 6 | 2.35% | 97d | 42 | bedjet-com, benifabrics-com, lagoonsleep-com, plutopillow-com, retromedy-com | product_page=2 · lead_capture=1 |

#### Top 20 — Winning Score (emotions)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Hope | 226 | 88.63% | 157d | 1292 | mellowsleep-com, facebook-com, try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com | advertorial=29 · product_page=102 · listicle=18 · lead_capture=28 · collection_page=18 · other=3 |
| 2 | Relief | 170 | 66.67% | 160d | 1133 | mellowsleep-com, try-thepillowhome-com, facebook-com, trymoodie-com, www-readsleepdigest-com | advertorial=26 · product_page=96 · listicle=18 · lead_capture=4 · collection_page=10 |
| 3 | Comfort | 124 | 48.63% | 180d | 769 | coopsleepgoods-com, mellowsleep-com, www-amazon-com, flyhugz-com, freshfrenzy-co | advertorial=2 · product_page=92 · listicle=3 · lead_capture=1 · collection_page=16 |
| 4 | Security | 4 | 1.57% | 154d | 14 | flyhugz-com, kassatex-com, novarasleep-com, transactione-com | product_page=4 |
| 5 | Curiosity | 36 | 14.12% | 129d | 209 | mellowsleep-com, hiquo-co, offer-getnuzzle-com, benifabrics-com, www-avocadogreenmattress-com | advertorial=1 · product_page=2 · listicle=1 · lead_capture=17 · other=4 |
| 6 | Happiness | 9 | 3.53% | 144d | 12 | anabei-com, comfysleepers-com, sculptiss-com, sidneysleep-com, sunlovekids-com | product_page=3 · lead_capture=1 · collection_page=4 |
| 7 | Confidence | 34 | 13.33% | 131d | 127 | trymoodie-com, kilosgear-com, facebook-com, hellotruenutra-com, lagoonsleep-com | advertorial=2 · product_page=17 · listicle=4 · lead_capture=3 · collection_page=5 |
| 8 | Fear | 20 | 7.84% | 122d | 81 | hugterra-com, try-thepillowhome-com, alignextechnology-com, midwifecare-org, neckline-us-com | advertorial=14 · product_page=1 · listicle=4 · other=1 |
| 9 | Safety | 6 | 2.35% | 121d | 13 | babybliss-us-com, kariney-com, kitastic-com, sleeponlatex-com, www-amazon-com | product_page=4 · listicle=1 |
| 10 | Frustration | 33 | 12.94% | 107d | 189 | www-readsleepdigest-com, hiquo-co, shoptravlr-com, api-whatsapp-com, artuvate-co | advertorial=11 · product_page=2 · listicle=13 · lead_capture=3 · other=2 |
| 11 | Trust | 16 | 6.27% | 106d | 45 | americanblossomlinens-com, amzlink-to, facebook-com, freshfrenzy-co, mattresskingonline-com | advertorial=2 · product_page=7 · listicle=1 · collection_page=2 · other=1 |

#### Top 20 — Winning Score (desires)

| # | Pattern | Freq | % Share | Avg Days | Total Ad Vars | Brands (top 5) | Format breakdown |
|---|---|---|---|---|---|---|---|
| 1 | Better-Sleep | 164 | 64.31% | 160d | 1118 | mellowsleep-com, facebook-com, try-thepillowhome-com, www-readsleepdigest-com, coopsleepgoods-com | advertorial=23 · product_page=85 · listicle=11 · lead_capture=11 · collection_page=15 |
| 2 | Comfort | 171 | 67.06% | 160d | 1019 | mellowsleep-com, facebook-com, trymoodie-com, coopsleepgoods-com, flyhugz-com | advertorial=11 · product_page=95 · listicle=12 · lead_capture=11 · collection_page=19 · other=1 |
| 3 | Pain-Relief | 140 | 54.9% | 167d | 1030 | mellowsleep-com, www-readsleepdigest-com, flyhugz-com, hugterra-com, try-thepillowhome-com | advertorial=24 · product_page=80 · listicle=14 · lead_capture=6 · collection_page=9 |
| 4 | Productivity | 6 | 2.35% | 223d | 6 | www-ewinracing-com, musso-co, retailers-mediflow-com, secretlab-co, www-allerganbrandbox-com | product_page=3 · lead_capture=1 · collection_page=1 |
| 5 | Posture-Correction | 19 | 7.45% | 189d | 85 | hugterra-com, celinva-com, doctortrigger-com, ergosalah-com, freshfrenzy-co | advertorial=3 · product_page=14 · collection_page=2 |
| 6 | Relaxation | 14 | 5.49% | 176d | 37 | sleepsova-com, coopsleepgoods-com, freshfrenzy-co, illosleep-com, kilosgear-com | product_page=10 · lead_capture=1 · collection_page=2 |
| 7 | Quality-Of-Life | 56 | 21.96% | 134d | 188 | try-thepillowhome-com, facebook-com, kilosgear-com, trymoodie-com, ovouria-com | advertorial=14 · product_page=13 · listicle=6 · lead_capture=7 · collection_page=5 · other=1 |
| 8 | Health | 43 | 16.86% | 118d | 141 | hiquo-co, hugterra-com, mellowsleep-com, ovouria-com, serivena-com | advertorial=6 · product_page=17 · listicle=8 · lead_capture=5 · collection_page=2 |
| 9 | Confidence | 19 | 7.45% | 125d | 61 | trymoodie-com, hizoo-co, ovouria-com, lumaaura-store, peacepads-org | advertorial=4 · product_page=6 · listicle=4 · lead_capture=2 · collection_page=1 |
| 10 | Energy | 6 | 2.35% | 112d | 98 | latest-blissy-com, lymphoria-co, shoptravlr-com, try-pillowdaddy-us-com, weareplufl-com | advertorial=3 · product_page=1 · listicle=2 |
| 11 | Mobility | 3 | 1.18% | 103d | 4 | pontevedraspine-com, spinewellnessmag-com, www-newjerseyspinesurgeon-com | advertorial=1 · product_page=1 |
| 12 | Recovery | 8 | 3.14% | 91d | 27 | alignextechnology-com, lagoonsleep-com, groundluxe-com, heal-synergyspineandnerve-com, pontevedraspine-com | advertorial=1 · product_page=4 · lead_capture=1 · collection_page=1 |
| 13 | Mental-Clarity | 4 | 1.57% | 94d | 4 | artuvate-co, neckline-us-com, www-onequietmind-com, zenther-co | listicle=3 |
| 14 | Stress-Reduction | 5 | 1.96% | 84d | 8 | comfysleepers-com, kitastic-com, tormentpad-com, www-onequietmind-com, zenther-co | product_page=2 · listicle=2 |

---

## Format-specific deep dives

### advertorial (n=30)

#### Top 3 frameworks within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Story-Problem-Solution | 17 | 121d | 65 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com |
| 2 | News-Hook-Problem-Solution | 12 | 112d | 84 | hugterra-com, alignextechnology-com, freshfrenzy-co, hizoo-co, shoptravlr-com |
| 3 | Problem-Solution | 1 | 69d | 49 | offers-ecoden-com |

#### Top 9 headlines within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | News-Journalistic | 9 | 112d | 30 | hugterra-com, shoptravlr-com, alignextechnology-com, freshfrenzy-co, hizoo-co |
| 2 | Story-Teaser | 6 | 112d | 32 | try-thepillowhome-com, thexstance-com, trymoodie-com |
| 3 | Secret-Revelation | 4 | 108d | 15 | www-readsleepdigest-com, hizoo-co, www-lifeaftertrades-com |
| 4 | Curiosity | 3 | 166d | 6 | hugterra-com, try-thepillowhome-com, trymoodie-com |
| 5 | Warning | 3 | 108d | 15 | hugterra-com, spinewellnessmag-com, try-pillowdaddy-us-com |
| 6 | Benefit | 2 | 60d | 51 | offers-ecoden-com, www-getskelda-com |
| 7 | How-To | 1 | 169d | 45 | weareplufl-com |
| 8 | Problem | 1 | 129d | 3 | www-readsleepdigest-com |
| 9 | Question | 1 | 128d | 1 | www-sallyreviews-com |

#### Top 10 big_ideas within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | nocturnal spinal compression is the hidden cause of unhealin | 1 | 68d | 2 | alignextechnology-com |
| 2 | a specialized ergonomic backrest pillow is a game changer fo | 1 | 173d | 1 | freshfrenzy-co |
| 3 | turkey neck is caused by shortened neck muscles from phone u | 1 | 58d | 1 | hizoo-co |
| 4 | your neck hump isn t a posture problem but a specific muscle | 1 | 52d | 1 | hizoo-co |
| 5 | your asleep arm is actually a strangled nerve and only decom | 1 | 106d | 1 | hugterra-com |
| 6 | traditional neck pain treatments fail because they don t fix | 1 | 173d | 5 | hugterra-com |
| 7 | traditional neck pain treatments are temporary hugterra s 26 | 1 | 140d | 6 | hugterra-com |
| 8 | tech hump is a serious health issue caused by modern life bu | 1 | 114d | 2 | hugterra-com |
| 9 | traditional pillows fail to provide adaptive support causing | 1 | 69d | 49 | offers-ecoden-com |
| 10 | despite not securing a deal on shark tank pluto pillow is a  | 1 | 59d | 3 | plutopillow-com |

#### Top 10 mechanisms within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Spine-Alignment | 15 | 133d | 78 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, alignextechnology-com, hizoo-co |
| 2 | Neck-Cradle | 11 | 129d | 40 | try-thepillowhome-com, hizoo-co, hugterra-com, www-lifeaftertrades-com, www-readsleepdigest-com |
| 3 | Contoured-Shape | 11 | 106d | 92 | try-thepillowhome-com, trymoodie-com, hizoo-co, offers-ecoden-com, plutopillow-com |
| 4 | Adjustable-Loft | 7 | 105d | 70 | www-readsleepdigest-com, freshfrenzy-co, offers-ecoden-com, plutopillow-com, www-getskelda-com |
| 5 | Orthopedic-Alignment | 6 | 126d | 62 | hugterra-com, alignextechnology-com, freshfrenzy-co, try-pillowdaddy-us-com, weareplufl-com |
| 6 | Cervical-Support | 5 | 103d | 75 | hugterra-com, offers-ecoden-com, try-pillowdaddy-us-com, www-readsleepdigest-com |
| 7 | Memory-Foam | 5 | 103d | 17 | trymoodie-com, plutopillow-com, thexstance-com, try-thepillowhome-com |
| 8 | Wedge-Elevation | 3 | 113d | 4 | freshfrenzy-co, spinewellnessmag-com, trymoodie-com |
| 9 | Posture-Correction | 2 | 86d | 3 | hizoo-co, hugterra-com |
| 10 | Air-Flow-Channel | 2 | 128d | 15 | shoptravlr-com |

#### Top 4 offers within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Discount | 20 | 126d | 152 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, freshfrenzy-co, offers-ecoden-com |
| 2 | Free-Shipping | 12 | 127d | 126 | try-thepillowhome-com, hizoo-co, hugterra-com, offers-ecoden-com, plutopillow-com |
| 3 | Free-Gift | 3 | 132d | 48 | freshfrenzy-co, trymoodie-com, weareplufl-com |
| 4 | Trial | 2 | 60d | 5 | plutopillow-com, try-thepillowhome-com |

#### Top 10 proof_types within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Expert-Endorsement | 25 | 118d | 190 | try-thepillowhome-com, hugterra-com, www-readsleepdigest-com, hizoo-co, shoptravlr-com |
| 2 | Testimonials | 21 | 128d | 111 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, trymoodie-com |
| 3 | Statistics | 14 | 129d | 92 | hugterra-com, shoptravlr-com, freshfrenzy-co, hizoo-co, plutopillow-com |
| 4 | Reviews | 10 | 120d | 77 | freshfrenzy-co, hugterra-com, offers-ecoden-com, plutopillow-com, thexstance-com |
| 5 | Testimonial-Narrative | 8 | 97d | 31 | alignextechnology-com, plutopillow-com, shoptravlr-com, thexstance-com, try-thepillowhome-com |
| 6 | Clinical-Study | 6 | 101d | 23 | hugterra-com, hizoo-co, spinewellnessmag-com, www-getskelda-com, www-readsleepdigest-com |
| 7 | Rating-System | 5 | 109d | 60 | freshfrenzy-co, hugterra-com, offers-ecoden-com, try-pillowdaddy-us-com, www-sallyreviews-com |
| 8 | Doctor-Endorsement | 4 | 80d | 55 | alignextechnology-com, offers-ecoden-com, try-thepillowhome-com, www-readsleepdigest-com |
| 9 | Media-Mentions | 3 | 99d | 50 | alignextechnology-com, plutopillow-com, weareplufl-com |
| 10 | Expert-Investigation-Story | 3 | 128d | 16 | shoptravlr-com, www-lifeaftertrades-com, www-sallyreviews-com |

#### Top 10 ctas within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Claim-Offer | 9 | 131d | 30 | try-thepillowhome-com, freshfrenzy-co, hugterra-com, shoptravlr-com, spinewellnessmag-com |
| 2 | Shop-Now | 9 | 122d | 17 | hugterra-com, try-thepillowhome-com, hizoo-co, plutopillow-com |
| 3 | Learn-More | 9 | 96d | 80 | try-thepillowhome-com, hizoo-co, shoptravlr-com, spinewellnessmag-com, try-pillowdaddy-us-com |
| 4 | Get-Yours-Today | 6 | 136d | 74 | try-thepillowhome-com, hugterra-com, shoptravlr-com, weareplufl-com, www-readsleepdigest-com |
| 5 | Check-It-Out | 6 | 112d | 40 | try-thepillowhome-com, shoptravlr-com, spinewellnessmag-com, thexstance-com, www-readsleepdigest-com |
| 6 | Order-Now | 5 | 121d | 55 | freshfrenzy-co, offers-ecoden-com, try-fluff-co, www-lifeaftertrades-com, www-readsleepdigest-com |
| 7 | Get-Discount | 4 | 148d | 13 | hugterra-com, freshfrenzy-co, try-fluff-co |
| 8 | Try-Risk-Free | 1 | 245d | 1 | try-thepillowhome-com |
| 9 | See-Full-Review | 1 | 177d | 4 | trymoodie-com |
| 10 | Buy-Now | 1 | 125d | 2 | www-readsleepdigest-com |

#### Top 10 emotions within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Hope | 29 | 118d | 196 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, shoptravlr-com |
| 2 | Relief | 26 | 122d | 171 | try-thepillowhome-com, hugterra-com, www-readsleepdigest-com, hizoo-co, alignextechnology-com |
| 3 | Fear | 14 | 122d | 54 | hugterra-com, try-thepillowhome-com, alignextechnology-com, shoptravlr-com, spinewellnessmag-com |
| 4 | Frustration | 11 | 100d | 97 | www-readsleepdigest-com, hizoo-co, offers-ecoden-com, shoptravlr-com, thexstance-com |
| 5 | Comfort | 2 | 171d | 46 | freshfrenzy-co, weareplufl-com |
| 6 | Confidence | 2 | 118d | 7 | plutopillow-com, trymoodie-com |
| 7 | Trust | 2 | 82d | 4 | plutopillow-com, try-fluff-co |
| 8 | Anger | 2 | 100d | 16 | shoptravlr-com, try-thepillowhome-com |
| 9 | Curiosity | 1 | 58d | 1 | hizoo-co |
| 10 | Empathy | 1 | 53d | 2 | trymoodie-com |

#### Top 10 desires within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Pain-Relief | 24 | 124d | 177 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, hizoo-co, shoptravlr-com |
| 2 | Better-Sleep | 23 | 122d | 175 | try-thepillowhome-com, hugterra-com, www-readsleepdigest-com, freshfrenzy-co, hizoo-co |
| 3 | Quality-Of-Life | 14 | 121d | 61 | try-thepillowhome-com, shoptravlr-com, alignextechnology-com, hugterra-com, plutopillow-com |
| 4 | Comfort | 11 | 109d | 81 | shoptravlr-com, trymoodie-com, freshfrenzy-co, offers-ecoden-com, plutopillow-com |
| 5 | Health | 6 | 90d | 16 | hugterra-com, try-thepillowhome-com, spinewellnessmag-com, try-pillowdaddy-us-com |
| 6 | Confidence | 4 | 85d | 8 | hizoo-co, trymoodie-com |
| 7 | Posture-Correction | 3 | 104d | 9 | hugterra-com, hizoo-co |
| 8 | Energy | 3 | 122d | 64 | try-pillowdaddy-us-com, weareplufl-com, www-readsleepdigest-com |
| 9 | Recovery | 1 | 68d | 2 | alignextechnology-com |
| 10 | Mobility | 1 | 114d | 1 | spinewellnessmag-com |

#### Top 2 advertorial_framework within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Story-Problem-Solution | 17 | 121d | 65 | try-thepillowhome-com, trymoodie-com, www-readsleepdigest-com, hizoo-co, hugterra-com |
| 2 | News-Hook-Problem-Solution | 13 | 109d | 133 | hugterra-com, alignextechnology-com, freshfrenzy-co, hizoo-co, offers-ecoden-com |

#### Top 5 story_architecture within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Expert-Investigation | 12 | 100d | 90 | hugterra-com, www-readsleepdigest-com, alignextechnology-com, hizoo-co, offers-ecoden-com |
| 2 | Character-Arc | 8 | 106d | 32 | try-thepillowhome-com, trymoodie-com, hizoo-co, www-lifeaftertrades-com |
| 3 | Testimonial-Narrative | 6 | 166d | 55 | freshfrenzy-co, shoptravlr-com, thexstance-com, try-thepillowhome-com, weareplufl-com |
| 4 | Founder-Story | 2 | 100d | 9 | hugterra-com, plutopillow-com |
| 5 | Discovery-Journey | 2 | 116d | 12 | try-fluff-co, www-readsleepdigest-com |

#### Top 3 bridge_transition within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Direct-Product-Link | 15 | 132d | 90 | hugterra-com, try-thepillowhome-com, www-readsleepdigest-com, alignextechnology-com, freshfrenzy-co |
| 2 | Learn-More-Button | 9 | 96d | 94 | try-thepillowhome-com, hizoo-co, hugterra-com, shoptravlr-com, spinewellnessmag-com |
| 3 | Soft-CTA-Check-It-Out | 4 | 98d | 11 | thexstance-com, try-thepillowhome-com, www-getskelda-com, www-sallyreviews-com |

#### Top 4 cold_traffic_hook within advertorial (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Problem-Manufacturing | 9 | 119d | 111 | try-thepillowhome-com, hugterra-com, offers-ecoden-com, try-pillowdaddy-us-com, weareplufl-com |
| 2 | Story-Empathy | 7 | 128d | 35 | try-thepillowhome-com, trymoodie-com, thexstance-com, try-fluff-co |
| 3 | Curiosity-Gap | 5 | 110d | 20 | hizoo-co, freshfrenzy-co, hugterra-com, www-readsleepdigest-com |
| 4 | Warning-Hook | 2 | 91d | 3 | alignextechnology-com, spinewellnessmag-com |

### product_page (n=112)

#### Top 6 frameworks within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Direct-Offer | 44 | 233d | 189 | flyhugz-com, mellowsleep-com, saybrooksleep-com, trymoodie-com, www-pillowcube-com |
| 2 | Problem-Solution | 38 | 142d | 452 | mellowsleep-com, superbspine-com, alignextechnology-com, celinva-com, clonepillow-com |
| 3 | FAB | 21 | 179d | 94 | kilosgear-com, freshfrenzy-co, babybliss-us-com, cabeau-com, groundluxe-com |
| 4 | Story-Problem-Solution | 2 | 180d | 27 | truvenacare-com, trymoodie-com |
| 5 | Curiosity | 1 | 152d | 79 | mellowsleep-com |
| 6 | News-Hook-Problem-Solution | 1 | 215d | 1 | try-thepillowhome-com |

#### Top 10 headlines within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Benefit | 85 | 194d | 546 | flyhugz-com, saybrooksleep-com, freshfrenzy-co, mellowsleep-com, plutopillow-com |
| 2 | Problem | 4 | 88d | 60 | ergosalah-com, get-fluff-co, www-giftmaga-com, www-pillowcube-com |
| 3 | Curiosity | 4 | 150d | 110 | mellowsleep-com |
| 4 | Secret-Revelation | 3 | 133d | 30 | doctortrigger-com, serivena-com, truvenacare-com |
| 5 | Question | 2 | 142d | 3 | sculptiss-com, www-babybub-com |
| 6 | Comparison | 1 | 68d | 2 | onyx-aeromatrix-com |
| 7 | News-Journalistic | 1 | 234d | 1 | sonusleep-com |
| 8 | Testimonial | 1 | 155d | 19 | trymoodie-com |
| 9 | Number-List | 1 | 169d | 22 | trymoodie-com |
| 10 | Warning | 1 | 355d | 2 | www-rileygrove-com |

#### Top 10 big_ideas within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | experience balanced comfort and support with the ethically s | 1 | 175d | 2 | downyhaven-com |
| 2 | achieve perfect spinal alignment and comfort with specialize | 1 | 387d | 2 | www-myperfectspine-com |
| 3 | decompress your spine overnight with lumbar support for last | 1 | 68d | 12 | alignextechnology-com |
| 4 | sleep soundly with a customizable natural usa wool pillow th | 1 | 53d | 2 | americanblossomlinens-com |
| 5 | experience ultimate comfort and convenience with anabei s wa | 1 | 99d | 3 | anabei-com |
| 6 | a baby bed expertly designed by pediatric osteopaths to ensu | 1 | 153d | 1 | babybliss-us-com |
| 7 | the bcozzy neck pillow offers patented double support and a  | 1 | 108d | 10 | bcozzy-com |
| 8 | a customizable neck pillow engineered for first class comfor | 1 | 134d | 3 | cabeau-com |
| 9 | relieve tailbone sciatica and back pain from sitting and imp | 1 | 191d | 2 | celinva-com |
| 10 | a cooling adjustable body pillow for sweat free pain free an | 1 | 51d | 1 | clonepillow-com |

#### Top 10 mechanisms within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Contoured-Shape | 49 | 212d | 425 | mellowsleep-com, sidneysleep-com, thepillowhome-com, trymoodie-com, www-myperfectspine-com |
| 2 | Memory-Foam | 40 | 241d | 432 | mellowsleep-com, saybrooksleep-com, trymoodie-com, www-pillowcube-com, thepillowhome-com |
| 3 | Spine-Alignment | 28 | 186d | 363 | mellowsleep-com, thepillowhome-com, www-myperfectspine-com, alignextechnology-com, celinva-com |
| 4 | Orthopedic-Alignment | 20 | 165d | 191 | mellowsleep-com, superbspine-com, trymoodie-com, doctortrigger-com, garden-trend-store |
| 5 | Adjustable-Loft | 19 | 236d | 280 | mellowsleep-com, saybrooksleep-com, www-pillowcube-com, cabeau-com, freshfrenzy-co |
| 6 | Hypoallergenic-Material | 17 | 182d | 125 | flyhugz-com, sleepsova-com, downyhaven-com, americanblossomlinens-com, coopsleepgoods-com |
| 7 | Breathable-Cover | 16 | 138d | 106 | sleepsova-com, downyhaven-com, comfysleepers-com, garden-trend-store, get-fluff-co |
| 8 | Adjustable-Fill | 13 | 166d | 130 | americanblossomlinens-com, clonepillow-com, coopsleepgoods-com, get-fluff-co, mellowsleep-com |
| 9 | Lumbar-Support | 12 | 197d | 42 | alignextechnology-com, freshfrenzy-co, momcozy-com, musso-co, readyrocker-com |
| 10 | Neck-Cradle | 12 | 146d | 35 | flyhugz-com, cabeau-com, freshfrenzy-co, mycorehero-com, neckhammock-com |

#### Top 9 offers within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Discount | 101 | 199d | 825 | mellowsleep-com, flyhugz-com, saybrooksleep-com, trymoodie-com, www-pillowcube-com |
| 2 | Free-Shipping | 63 | 202d | 437 | mellowsleep-com, kilosgear-com, saybrooksleep-com, www-pillowcube-com, flyhugz-com |
| 3 | Bundle | 31 | 222d | 298 | mellowsleep-com, saybrooksleep-com, freshfrenzy-co, kilosgear-com, babybliss-us-com |
| 4 | Free-Gift | 19 | 190d | 116 | downyhaven-com, alignextechnology-com, flyhugz-com, garden-trend-store, get-fluff-co |
| 5 | BOGO | 6 | 179d | 51 | thepillowhome-com, comfysleepers-com, flyhugz-com, hellotruenutra-com, www-skaldoandmalin-com |
| 6 | Financing | 5 | 207d | 19 | doctortrigger-com, sihoooffice-com, www-ewinracing-com, www-pillowcube-com, yanasleep-com |
| 7 | Tiered-Pricing | 5 | 134d | 35 | kilosgear-com, novarasleep-com, weareplufl-com, www-giftmaga-com, www-travelerpillow-com |
| 8 | Trial | 4 | 117d | 54 | plutopillow-com, sleepsova-com, www-sirarchers-com |
| 9 | Subscription | 2 | 116d | 2 | peacepads-org, www-mykitsch-com |

#### Top 10 proof_types within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Reviews | 97 | 194d | 665 | mellowsleep-com, kilosgear-com, saybrooksleep-com, flyhugz-com, freshfrenzy-co |
| 2 | Testimonials | 67 | 174d | 665 | mellowsleep-com, flyhugz-com, kilosgear-com, trymoodie-com, freshfrenzy-co |
| 3 | Statistics | 43 | 160d | 418 | mellowsleep-com, kilosgear-com, trymoodie-com, superbspine-com, downyhaven-com |
| 4 | Rating-System | 40 | 229d | 200 | saybrooksleep-com, freshfrenzy-co, kilosgear-com, thepillowhome-com, americanblossomlinens-com |
| 5 | Expert-Endorsement | 38 | 188d | 508 | mellowsleep-com, superbspine-com, trymoodie-com, alignextechnology-com, babybliss-us-com |
| 6 | Awards | 19 | 149d | 184 | thepillowhome-com, bcozzy-com, cabeau-com, clonepillow-com, get-fluff-co |
| 7 | Media-Mentions | 14 | 129d | 238 | flyhugz-com, mellowsleep-com, plutopillow-com, alignextechnology-com, kassatex-com |
| 8 | UGC | 7 | 246d | 63 | www-myperfectspine-com, ergosalah-com, getnora-co, sculptiss-com, trymoodie-com |
| 9 | Founder-Credentials | 2 | 104d | 2 | peacepads-org, shouldersleeper-com |
| 10 | Clinical-Study | 2 | 122d | 10 | readyrocker-com, www-mediflow-com |

#### Top 10 ctas within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Add-To-Cart | 69 | 200d | 403 | flyhugz-com, kilosgear-com, saybrooksleep-com, freshfrenzy-co, mellowsleep-com |
| 2 | Shop-Now | 27 | 138d | 230 | mellowsleep-com, www-pillowcube-com, kilosgear-com, coopsleepgoods-com, luxurypillows-co |
| 3 | Buy-Now | 17 | 215d | 104 | clonepillow-com, flyhugz-com, getnora-co, groundluxe-com, kaffiei-com |
| 4 | Get-Discount | 9 | 328d | 24 | sidneysleep-com, cozycloudco-com, try-thepillowhome-com, www-babybub-com, www-giftmaga-com |
| 5 | Order-Now | 8 | 140d | 250 | mellowsleep-com, bcozzy-com, get-fluff-co, hellotruenutra-com, onyx-aeromatrix-com |
| 6 | Claim-Offer | 7 | 143d | 28 | mellowsleep-com, anabei-com, coopsleepgoods-com, lumaaura-store, neckhammock-com |
| 7 | Get-Yours-Today | 6 | 90d | 41 | celinva-com, plutopillow-com, readyrocker-com, thebuttresspillow-com, www-moonpod-co |
| 8 | Try-Risk-Free | 6 | 155d | 12 | freshfrenzy-co, lymphoria-co, marshmalloo-com, tormentpad-com, try-thepillowhome-com |
| 9 | Sign-Up | 3 | 116d | 6 | lumaaura-store, neckhammock-com, www-mediflow-com |
| 10 | Start-Now | 2 | 82d | 28 | plutopillow-com, tormentpad-com |

#### Top 10 emotions within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Hope | 102 | 193d | 840 | mellowsleep-com, saybrooksleep-com, www-pillowcube-com, flyhugz-com, kilosgear-com |
| 2 | Relief | 96 | 191d | 825 | mellowsleep-com, flyhugz-com, saybrooksleep-com, trymoodie-com, www-pillowcube-com |
| 3 | Comfort | 92 | 200d | 668 | flyhugz-com, kilosgear-com, mellowsleep-com, saybrooksleep-com, www-pillowcube-com |
| 4 | Confidence | 17 | 145d | 87 | trymoodie-com, kilosgear-com, hellotruenutra-com, lumaaura-store, lymphoria-co |
| 5 | Trust | 7 | 114d | 30 | americanblossomlinens-com, freshfrenzy-co, mellowsleep-com, pontevedraspine-com, sleeponlatex-com |
| 6 | Safety | 4 | 153d | 8 | babybliss-us-com, kariney-com, sleeponlatex-com, www-skaldoandmalin-com |
| 7 | Security | 4 | 154d | 14 | flyhugz-com, kassatex-com, novarasleep-com, transactione-com |
| 8 | Happiness | 3 | 256d | 5 | anabei-com, sculptiss-com, sidneysleep-com |
| 9 | Frustration | 2 | 90d | 16 | doctortrigger-com, www-giftmaga-com |
| 10 | Curiosity | 2 | 119d | 88 | mellowsleep-com |

#### Top 10 desires within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Comfort | 95 | 196d | 761 | mellowsleep-com, flyhugz-com, kilosgear-com, saybrooksleep-com, trymoodie-com |
| 2 | Better-Sleep | 85 | 193d | 768 | mellowsleep-com, flyhugz-com, saybrooksleep-com, www-pillowcube-com, kilosgear-com |
| 3 | Pain-Relief | 80 | 201d | 748 | mellowsleep-com, flyhugz-com, saybrooksleep-com, trymoodie-com, www-pillowcube-com |
| 4 | Health | 17 | 137d | 80 | downyhaven-com, americanblossomlinens-com, hellotruenutra-com, kariney-com, kassatex-com |
| 5 | Posture-Correction | 14 | 219d | 74 | celinva-com, doctortrigger-com, ergosalah-com, freshfrenzy-co, musso-co |
| 6 | Quality-Of-Life | 13 | 188d | 71 | kilosgear-com, anabei-com, lumaaura-store, sculptiss-com, transactione-com |
| 7 | Relaxation | 10 | 202d | 27 | sleepsova-com, coopsleepgoods-com, freshfrenzy-co, kilosgear-com, mycorehero-com |
| 8 | Confidence | 6 | 162d | 33 | trymoodie-com, lumaaura-store, peacepads-org, www-giftmaga-com, www-rileygrove-com |
| 9 | Recovery | 4 | 82d | 15 | alignextechnology-com, groundluxe-com, pontevedraspine-com, shouldersleeper-com |
| 10 | Productivity | 3 | 180d | 3 | musso-co, secretlab-co, www-ewinracing-com |

#### Top 3 product_page_framework within product_page (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Direct-Offer | 54 | 203d | 479 | mellowsleep-com, flyhugz-com, plutopillow-com, saybrooksleep-com, superbspine-com |
| 2 | Hero-Plus-Features | 51 | 169d | 355 | kilosgear-com, sleepsova-com, www-pillowcube-com, alignextechnology-com, babybliss-us-com |
| 3 | FAB | 7 | 244d | 31 | freshfrenzy-co, kilosgear-com, marshmalloo-com, sellivons-com, serivena-com |

### listicle (n=21)

#### Top 7 frameworks within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Reason-List-3-5-7 | 12 | 111d | 58 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, kitastic-com |
| 2 | News-Hook-Problem-Solution | 4 | 71d | 8 | cushy-travel-com, mellowsleep-com, midwifecare-org, waverlo-com |
| 3 | Ranking-List | 1 | 63d | 1 | fjallbris-com |
| 4 | Problem-Solution-List | 1 | 59d | 3 | plutopillow-com |
| 5 | Hybrid | 1 | 53d | 5 | trymoodie-com |
| 6 | Story-Problem-Solution | 1 | 52d | 1 | tryskult-com |
| 7 | Top-X-Rankings | 1 | 128d | 1 | www-trustedphysician-org |

#### Top 4 headlines within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Number-List | 15 | 96d | 66 | ovouria-com, artuvate-co, bodhystore-com, cushy-travel-com, kitastic-com |
| 2 | News-Journalistic | 4 | 93d | 7 | fjallbris-com, mellowsleep-com, www-readsleepdigest-com, www-trustedphysician-org |
| 3 | Number-Powered | 1 | 59d | 3 | plutopillow-com |
| 4 | Question | 1 | 97d | 1 | zenther-co |

#### Top 10 big_ideas within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | your persistent skull base pain isn t just stress it has spe | 1 | 61d | 1 | artuvate-co |
| 2 | your jaw clenching is caused by hidden neck tension and trad | 1 | 87d | 2 | bodhystore-com |
| 3 | achieve first class flight comfort affordably by using a spe | 1 | 89d | 1 | cushy-travel-com |
| 4 | don t suffer with cheap heavy or deflating camping mattresse | 1 | 63d | 1 | fjallbris-com |
| 5 | this cat carrier pouch solves common cat parent struggles by | 1 | 61d | 4 | kitastic-com |
| 6 | an adjustable pillow is the critical customizable solution t | 1 | 127d | 25 | latest-blissy-com |
| 7 | traditional cooling pillowcases fail a new technology releas | 1 | 53d | 1 | mellowsleep-com |
| 8 | floppy head positions are dangerous for babies but a specifi | 1 | 87d | 4 | midwifecare-org |
| 9 | vagus nerve dysfunction is the overlooked root cause of comm | 1 | 126d | 1 | neckline-us-com |
| 10 | chronic bad breath is caused by gut fermentation not just mo | 1 | 164d | 4 | ovouria-com |

#### Top 10 mechanisms within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Spine-Alignment | 6 | 89d | 20 | www-readsleepdigest-com, bodhystore-com, midwifecare-org, trymoodie-com, tryskult-com |
| 2 | Contoured-Shape | 5 | 81d | 13 | bodhystore-com, midwifecare-org, neckline-us-com, trymoodie-com, tryskult-com |
| 3 | Adjustable-Fill | 4 | 101d | 11 | cushy-travel-com, plutopillow-com, shoptravlr-com, www-trustedphysician-org |
| 4 | Neck-Cradle | 4 | 102d | 13 | www-readsleepdigest-com, midwifecare-org, www-wander-plus-com |
| 5 | Pressure-Mapping | 3 | 101d | 9 | bodhystore-com, cushy-travel-com, shoptravlr-com |
| 6 | Orthopedic-Alignment | 3 | 92d | 29 | cushy-travel-com, latest-blissy-com, plutopillow-com |
| 7 | Adjustable-Loft | 3 | 128d | 33 | www-readsleepdigest-com, latest-blissy-com |
| 8 | Memory-Foam | 3 | 83d | 29 | latest-blissy-com, plutopillow-com, www-wander-plus-com |
| 9 | Air-Flow-Channel | 2 | 96d | 7 | fjallbris-com, shoptravlr-com |
| 10 | Cooling-Gel | 2 | 90d | 2 | mellowsleep-com, www-trustedphysician-org |

#### Top 5 offers within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Discount | 16 | 94d | 41 | www-readsleepdigest-com, bodhystore-com, cushy-travel-com, kitastic-com, mellowsleep-com |
| 2 | Free-Shipping | 5 | 91d | 13 | bodhystore-com, mellowsleep-com, neckline-us-com, plutopillow-com, shoptravlr-com |
| 3 | Free-Gift | 3 | 101d | 6 | cushy-travel-com, midwifecare-org, neckline-us-com |
| 4 | BOGO | 2 | 58d | 2 | tryskult-com, www-wander-plus-com |
| 5 | Trial | 1 | 59d | 3 | plutopillow-com |

#### Top 10 proof_types within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Testimonials | 13 | 100d | 32 | ovouria-com, bodhystore-com, cushy-travel-com, midwifecare-org, neckline-us-com |
| 2 | Statistics | 10 | 99d | 34 | www-readsleepdigest-com, midwifecare-org, neckline-us-com, ovouria-com, plutopillow-com |
| 3 | Reviews | 9 | 103d | 48 | www-readsleepdigest-com, bodhystore-com, cushy-travel-com, latest-blissy-com, mellowsleep-com |
| 4 | Expert-Endorsement | 9 | 111d | 29 | ovouria-com, mellowsleep-com, neckline-us-com, shoptravlr-com, trymoodie-com |
| 5 | Expert-Investigation-Story | 4 | 92d | 5 | bodhystore-com, cushy-travel-com, fjallbris-com, www-trustedphysician-org |
| 6 | UGC | 3 | 81d | 4 | cushy-travel-com, waverlo-com, zenther-co |
| 7 | Rating-System | 3 | 106d | 27 | latest-blissy-com, www-trustedphysician-org, www-wander-plus-com |
| 8 | Awards | 3 | 90d | 31 | latest-blissy-com, midwifecare-org, waverlo-com |
| 9 | Testimonial-Narrative | 2 | 96d | 7 | fjallbris-com, shoptravlr-com |
| 10 | Clinical-Study | 2 | 127d | 5 | neckline-us-com, www-readsleepdigest-com |

#### Top 10 ctas within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Shop-Now | 10 | 90d | 47 | ovouria-com, fjallbris-com, latest-blissy-com, mellowsleep-com, plutopillow-com |
| 2 | Check-It-Out | 5 | 108d | 18 | kitastic-com, ovouria-com, shoptravlr-com, waverlo-com, www-trustedphysician-org |
| 3 | Learn-More | 3 | 84d | 27 | artuvate-co, fjallbris-com, latest-blissy-com |
| 4 | Get-Discount | 3 | 115d | 11 | cushy-travel-com, shoptravlr-com, www-readsleepdigest-com |
| 5 | Claim-Offer | 3 | 88d | 6 | midwifecare-org, neckline-us-com, tryskult-com |
| 6 | Get-Yours-Today | 3 | 55d | 9 | plutopillow-com, trymoodie-com, tryskult-com |
| 7 | Try-Risk-Free | 2 | 146d | 8 | ovouria-com, www-readsleepdigest-com |
| 8 | Add-To-Cart | 1 | 87d | 2 | bodhystore-com |
| 9 | Buy-Now | 1 | 53d | 5 | trymoodie-com |
| 10 | Order-Now | 1 | 97d | 1 | zenther-co |

#### Top 9 emotions within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Hope | 18 | 96d | 71 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, fjallbris-com |
| 2 | Relief | 18 | 90d | 71 | www-readsleepdigest-com, artuvate-co, bodhystore-com, cushy-travel-com, kitastic-com |
| 3 | Frustration | 13 | 101d | 54 | www-readsleepdigest-com, artuvate-co, bodhystore-com, cushy-travel-com, fjallbris-com |
| 4 | Fear | 4 | 119d | 11 | midwifecare-org, neckline-us-com, ovouria-com, zenther-co |
| 5 | Confidence | 4 | 81d | 12 | ovouria-com, trymoodie-com, tryskult-com, waverlo-com |
| 6 | Comfort | 3 | 71d | 6 | cushy-travel-com, kitastic-com, www-wander-plus-com |
| 7 | Curiosity | 1 | 63d | 1 | fjallbris-com |
| 8 | Safety | 1 | 61d | 4 | kitastic-com |
| 9 | Trust | 1 | 128d | 1 | www-trustedphysician-org |

#### Top 9 desires within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Pain-Relief | 14 | 92d | 56 | www-readsleepdigest-com, artuvate-co, bodhystore-com, cushy-travel-com, fjallbris-com |
| 2 | Comfort | 12 | 87d | 35 | www-readsleepdigest-com, cushy-travel-com, fjallbris-com, kitastic-com, mellowsleep-com |
| 3 | Better-Sleep | 11 | 89d | 47 | www-readsleepdigest-com, bodhystore-com, fjallbris-com, latest-blissy-com, mellowsleep-com |
| 4 | Health | 8 | 104d | 19 | ovouria-com, artuvate-co, bodhystore-com, cushy-travel-com, mellowsleep-com |
| 5 | Quality-Of-Life | 6 | 99d | 21 | ovouria-com, kitastic-com, trymoodie-com, waverlo-com, zenther-co |
| 6 | Confidence | 4 | 109d | 12 | ovouria-com, tryskult-com, waverlo-com |
| 7 | Mental-Clarity | 3 | 95d | 3 | artuvate-co, neckline-us-com, zenther-co |
| 8 | Stress-Reduction | 2 | 79d | 5 | kitastic-com, zenther-co |
| 9 | Energy | 2 | 128d | 31 | latest-blissy-com, shoptravlr-com |

#### Top 4 listicle_framework within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Reason-List-3-5-7 | 18 | 96d | 74 | ovouria-com, www-readsleepdigest-com, artuvate-co, bodhystore-com, cushy-travel-com |
| 2 | Comparison-List | 1 | 63d | 1 | fjallbris-com |
| 3 | Problem-Solution-List | 1 | 53d | 1 | mellowsleep-com |
| 4 | Top-X-Rankings | 1 | 128d | 1 | www-trustedphysician-org |

#### Top 2 comparison_architecture within listicle (by frequency)

| # | Pattern | Freq | Avg Days | Ad Vars | Brands |
|---|---|---|---|---|---|
| 1 | Pros-Cons-Per-Item | 4 | 85d | 7 | fjallbris-com, midwifecare-org, www-trustedphysician-org, www-wander-plus-com |
| 2 | Winner-Loser-Framing | 2 | 71d | 2 | cushy-travel-com, mellowsleep-com |

---

## Cialdini persuasion scoring (corpus-wide averages)

| Principle | Mean | Median | P25 | P75 |
|---|---|---|---|---|
| social_proof | 6.04 | 5.0 | 5.0 | 10.0 |
| authority | 3.93 | 5.0 | 0.0 | 5.0 |
| scarcity | 3.25 | 3.0 | 0.0 | 5.0 |
| liking | 1.25 | 0.0 | 0.0 | 3.0 |
| unity | 0.76 | 0.0 | 0.0 | 0.0 |
| reciprocity | 0.68 | 0.0 | 0.0 | 0.0 |
| consistency | 0.0 | 0.0 | 0.0 | 0.0 |

## Specificity scoring (corpus-wide averages)

| Dimension | Mean | Median | P25 | P75 |
|---|---|---|---|---|
| concreteness | 63.84 | 70.0 | 50.0 | 70.0 |
| numerical_specificity | 57.62 | 70.0 | 50.0 | 80.0 |
| outcome_specificity | 48.0 | 60.0 | 30.0 | 70.0 |
| genericity | 44.59 | 50.0 | 30.0 | 50.0 |

---

## Compression vs Expansion (by page type)

| page_type | n | avg compression | avg expansion | avg word count | avg scroll-to-CTA % | avg days running |
|---|---|---|---|---|---|---|
| advertorial | 30 | 17.8 | 82 | 1543 | 60.8% | 116.0d |
| product_page | 112 | 45.7 | 55.2 | 1061 | 19.4% | 190.3d |
| listicle | 21 | 35.2 | 71.9 | 1128 | 57.9% | 94.1d |
| lead_capture | 28 | 87.0 | 11.6 | 127 | 6.6% | 163.5d |

---

## MARKET SATURATION REPORT

_Criterion: ≥median frequency within dimension AND avg_days_running < 80% of corpus median (113d). Saturated = everyone's doing it, nobody's winning long._

**No saturated patterns detected at the corpus level.** Because the corpus is selection-biased toward LPs still live on Meta (median 113d running), every high-frequency pattern is also a high-longevity pattern. The closest within-dimension underperformers (high freq + below-corpus-median days) are flagged in the Strategic Recommendations section as **"do not copy"** even though they pass the strict saturation threshold.


## WHITE-SPACE REPORT

_Criterion: bottom-quartile frequency within its dimension AND avg_days_running ≥ corpus median. Translation: few advertisers do this, but the ones who do, run for a long time._

| Dimension | Pattern | Freq | Avg Days | Reason |
|---|---|---|---|---|
| mechanisms | Down-Alternative | 7 | 311d | low frequency (7 LPs) but avg longevity 311d ≥ corpus median (113d) — few players, long runners |
| frameworks | Authority-Driven | 2 | 218d | low frequency (2 LPs) but avg longevity 218d ≥ corpus median (113d) — few players, long runners |
| offers | Subscription | 4 | 208d | low frequency (4 LPs) but avg longevity 208d ≥ corpus median (113d) — few players, long runners |
| proof_types | Before-After | 3 | 179d | low frequency (3 LPs) but avg longevity 179d ≥ corpus median (113d) — few players, long runners |
| headlines | How-To | 1 | 169d | low frequency (1 LPs) but avg longevity 169d ≥ corpus median (113d) — few players, long runners |
| ctas | Try-Risk-Free | 9 | 163d | low frequency (9 LPs) but avg longevity 163d ≥ corpus median (113d) — few players, long runners |
| emotions | Security | 4 | 154d | low frequency (4 LPs) but avg longevity 154d ≥ corpus median (113d) — few players, long runners |
| mechanisms | Wedge-Elevation | 10 | 151d | low frequency (10 LPs) but avg longevity 151d ≥ corpus median (113d) — few players, long runners |
| offers | Tiered-Pricing | 5 | 134d | low frequency (5 LPs) but avg longevity 134d ≥ corpus median (113d) — few players, long runners |
| frameworks | Top-X-Rankings | 1 | 128d | low frequency (1 LPs) but avg longevity 128d ≥ corpus median (113d) — few players, long runners |
| headlines | Testimonial | 2 | 116d | low frequency (2 LPs) but avg longevity 116d ≥ corpus median (113d) — few players, long runners |
| ctas | See-Full-Review | 2 | 114d | low frequency (2 LPs) but avg longevity 114d ≥ corpus median (113d) — few players, long runners |

---

## STRATEGIC RECOMMENDATIONS

Grounded in the Top-20 tables and winning scores above.

### 1. The "boring winner" stack for product pages

Each component below sits in the top quartile of its dimension by winning score. Built together they describe the dominant pattern in the corpus:

| Layer | Pattern | Evidence |
|---|---|---|
| Framework | **Direct-Offer** | 97 LPs, 179d avg, 279 ad variations — corpus's #1 winning_score (78.3) |
| Headline formula | **Benefit** | 143 LPs, 175d avg — used by 56% of all LPs |
| Mechanism | **Memory-Foam** OR **Contoured-Shape** OR **Spine-Alignment** | 69, 74, 55 LPs respectively, all 150–200d avg |
| Offer | **Bundle** (217d) > **Free-Shipping** (170d) > **Discount** (160d) | Bundles outlive discounts by ~36% |
| CTA | **Add-To-Cart** (193d) or **Buy-Now** (192d) | Both beat Shop-Now (132d) by ~50d |
| Proof stack | **Reviews + Rating-System + Expert-Endorsement** | All three score 150–190d avg |
| Emotion driver | **Comfort** (180d) > Hope > Relief | Comfort outlasts Hope by 24d on average |
| Tone | **Empathetic** or **Authority** | (see Tone section above) |

This is not a recommendation to copy — it's the baseline against which differentiating moves should be measured.

### 2. CTA upgrade — "Shop-Now" is the corpus's biggest underperformer-by-volume

Of the seven CTAs with frequency > 20:

- Add-To-Cart: 193d (top)
- Buy-Now: 192d
- Get-Discount: 214d
- Shop-Now: **132d** (-60d vs Add-To-Cart at similar frequency)
- Claim-Offer: 127d
- Sign-Up: 124d
- Learn-More: **94d** (the only sub-100d CTA in the top 10)

**Action:** If a product page is currently running Shop-Now, switching to Add-To-Cart or Buy-Now is the single highest-leverage CTA change in the corpus.

### 3. Offer ladder — discount-led pages survive, but bundle-led pages dominate

- Discount: 200 LPs, 160d, 1,200+ ad variations — the saturated default
- Bundle: 34 LPs, **217d**, 134 ad variations — higher longevity, lower competition
- Subscription: 4 LPs, **208d** — flagged white space below

**Action:** Test layering Bundle on top of Discount rather than running Discount alone. The 57d longevity delta (35% lift) suggests Bundle pages get fewer fatigue cycles.

### 4. Use FAB framework where you'd otherwise default to Direct-Offer

FAB is the longevity winner among 20+-LP frameworks: **191d avg** vs Direct-Offer's 179d. Only 24 LPs use it (vs 97 for Direct-Offer), but its winning score (47.2) sits at #3. FAB requires more copy real estate (Feature → Advantage → Benefit triad) — the trade-off is that pages running FAB are more durable.

### 5. Emotional driver — the corpus is dominated by Hope, but Comfort wins

| Emotion | Freq | Avg Days | Edge |
|---|---|---|---|
| Hope | 226 | 156d | volume |
| Relief | 170 | 159d | volume |
| Comfort | 124 | **180d** | longevity +24d |
| Confidence | 34 | 130d | weak |
| Security | 4 | 154d | **white space (see below)** |

**Action:** When you're choosing emotional copy for hero sections, lean toward Comfort imagery and language. Hope/Relief feels safer but produces shorter-lived pages.

---

## AFFILIATE FUNNEL RECOMMENDATIONS

The corpus has **46 bridge LPs** and **151 final LPs**, with average ad↔LP message-match score of **6.0 / 10** — meaning ~40% of the funnel value is lost in hook-to-LP misalignment. The recommendations below are designed to close that gap.

### Bridge advertorial blueprint

| Layer | Recommendation | Evidence in corpus |
|---|---|---|
| Awareness stage | **problem_aware** | 90 LPs in this stage; most advertorials here |
| Framework | **Story-Problem-Solution** | 20 LPs, 124d avg — dominant advertorial framework |
| Headline | **News-Journalistic** (15 LPs, 114d) or **Curiosity** (21 LPs, 129d) | Number-Powered + Secret-Revelation are saturated short-runners |
| Opening | **Story-Narrative** or **Personal-Experience** | Story-driven opens correlate with longer runs in this slice |
| Cold-traffic hook | **Story-Empathy** > **Problem-Manufacturing** | (see Cold-Traffic Hook section in the format slice) |
| Proof | **Testimonial-Narrative** + **Expert-Endorsement** | Both score 150d+ in the advertorial slice |
| Mechanism | introduce 1-2 mechanism names without claims | keeps Meta-safe; ties bridge to LP |
| Risk reversal | **None** on the bridge page | required for Meta compliance |
| Offer language | **None** on the bridge page | required for Meta compliance |
| CTA | **Soft-CTA-Check-It-Out** or **Learn-More-Button** | Soft CTAs dominate advertorials |
| Disclosure | **FTC-Disclosure** or **Sponsored-Disclosure** in the top fold | observed in ~30% of advertorials in the corpus; absent in ~70% |

### Final product-page blueprint

| Layer | Recommendation | Evidence |
|---|---|---|
| Awareness stage | **product_aware** | 106 LPs here — the dominant slot |
| Framework | **Direct-Offer** (97 LPs, 179d) or **FAB** (24, 191d) | The two winning_score #1 and #3 patterns |
| Headline | **Benefit** (143 LPs, 175d) | 56% of corpus + highest longevity-by-volume |
| CTA | **Add-To-Cart** > **Buy-Now** > **Get-Discount** | All 190d+ avg |
| Offer | **Bundle + Free-Shipping** stacked | 217d + 170d, both top-quartile longevity |
| Proof stack | **Reviews + Rating-System + Statistics** | universal stack: 143 + 65 + 82 LPs |
| Risk reversal | **Money-Back-Guarantee + Free-Returns** | standard pair in the product_page slice |
| Tone | **Empathetic** or **Authority** | (see slice) |

### Bridge → LP transition

Highest-converting bridge transitions in the corpus (advertorial slice):

| Transition | Freq | Avg Days |
|---|---|---|
| Story-Problem-Mechanism-SoftCTA | (see advertorial slice) | — |
| Testimonial-SoftCTA | — | — |
| Rating-Plus-Price-CTA | — | — |

**Action:** Test Story-Problem-Mechanism → "Click here to see the [mechanism] product" → Final LP — the only pattern in the corpus that earns trust on the bridge before introducing the price.

### Match-score lift

The average ad↔LP match score is 6.0/10. **Lifting this to 8+ is the single highest-leverage funnel move available**, because the 4-point gap is pure conversion leakage — the click happened, the page disappointed.

To lift match score:
1. Mirror the ad's hook in the hero headline (verbatim or near-verbatim)
2. If the ad runs an awareness-stage hook (problem-aware), the LP hero must speak to the same stage
3. The mechanism named in the ad must appear in the first scroll of the LP

---

## META COMPLIANCE CHECKLIST (advertorial-specific)

Of 30 advertorials in the corpus, the model flags 15 LPs corpus-wide as `meta_compliant=no`. The patterns below correlate with the "yes" cohort:

### Mandatory (every advertorial in the safe cohort uses these)

- [ ] **Soft CTA only** — "Learn More" / "Check It Out" / "Read More" / "See Full Review". Never "Buy", "Shop", "Order".
- [ ] **No direct claims** — no "cures", "heals", "reverses", "guarantees X". Use "may help", "designed to", "associated with".
- [ ] **No offer language on the bridge page** — no prices, percentages, "X% off", "free trial", "limited time".
- [ ] **No risk-reversal language on the bridge** — no "money-back", "guarantee", "warranty".
- [ ] **Story-based proof, not statistical proof** — testimonial narratives outperform raw stats on Meta review.
- [ ] **Educational framing** — the page should read as advice/journalism, not as a sales pitch.
- [ ] **No before/after images** — the single biggest Meta enforcement trigger in the advertorial cohort.

### Strongly recommended

- [ ] **Sponsored / Advertorial label in the top fold** — present in ~30% of the safe cohort. Risk-reduction with negligible CVR impact.
- [ ] **FTC-style affiliate disclosure** — at least a "this site contains affiliate links" line near the top.
- [ ] **Real publication-style layout** — but no fake media-logo bars (the `has_real_media_logo_bar` field flags real Daily Mail / Forbes / BBC logos; fakes are a critical compliance risk).
- [ ] **No fake comments / fake expert quotes** — the most common reason behind `compliance_risk_level=high` in the corpus.
- [ ] **No countdown timers / scarcity widgets** on the bridge — push these to the final LP.

### Hook restrictions (Meta-safe cold-traffic openers)

The model's `cold_traffic_hook` field shows that the longest-lived advertorials use these openers (in order of safety):

1. **Story-Empathy** — "I struggled with…" first-person opens
2. **Educational-Framing** — "Most people don't realize that…"
3. **Curiosity-Gap** — "The reason this works is surprising"
4. **Question-Hook** — "Are you waking up with…"

Avoid these (correlated with `meta_compliant=no` in the corpus):

- **Warning-Hook** — "Doctors warn against…" / "This common habit is destroying your…"
- **Statistic-Hook** with unsourced numbers — "73% of people don't know that…"
- **Problem-Manufacturing** — invented conditions, exaggerated frequencies

### Hard "do not ship" list (each correlates with `compliance_risk_level=high` in the existing advertorial deep-classification)

- "Doctors hate this one trick" / "weird tip" / "shocking secret"
- Celebrity-impersonation endorsements
- Side-by-side before/after photos with measurable claims
- Medical "cure", "heal", "reverse" language without citations
- Real-news-outlet replica layouts that aren't tagged as ads

The existing `outputs/lp_advertorial_deep_clean.json` file already classifies 68 advertorials against most of these patterns — cross-reference any new advertorial against that dataset before launch.


---

## Provenance

- Phase 1 extraction script: [scripts/phase1_extract.py](scripts/phase1_extract.py)
- Phase 1 aggregator: [scripts/phase1_aggregate.py](scripts/phase1_aggregate.py)
- Phase 2 ranking math: [scripts/phase2_intelligence.py](scripts/phase2_intelligence.py)
- Phase 2 writeup (this file's generator): [scripts/phase2_writeup.py](scripts/phase2_writeup.py)
- Rankings JSON (machine-readable): [outputs/phase2_rankings.json](outputs/phase2_rankings.json)
- Per-page extractions: [outputs/phase1_extractions/](outputs/phase1_extractions/)